How to Write Headlines that Beg to be Read
July 21st, 2007 Dina at Wordfeeder.comToday’s discussion is about web article headlines. Some experts refer to these as article titles. No matter what you call them, the line that introduces your article should ALWAYS compel people to read more. Imagine your web headline in the lineup of hundreds of other headlines on a page. YOUR headline should be like that overeager kid from your old fourth grade class, waving his hand in the air going, “Oooh! Ooh! Pick ME.”
Popularity: 17% [?]
Posted in Copywriting Techniques, Headline How-To | 1 Comment »Writing Headlines and Subheads That Work Together
July 21st, 2007 Dina at Wordfeeder.comThere’s a simple but highly effective rule for writing stand-out headlines paired with subheads, or eye-catching titles together with subtitles. The rule is that there should NOT be any parallellism between the two. This is not one of those textbook rules, as far as I know. It’s one of those “you know it when you see it” challenges that copywriters face in their daily working lives.
Popularity: 23% [?]
Posted in Copywriting Techniques, Headline How-To | No Comments »Copywriting Weapon: The Guilt Trip
July 7th, 2007 Dina at Wordfeeder.comLast week we discussed the “Us and Them” copywriting strategy, this week we’ll cover guilt-tripping your audience.
While “Us and Them” works its psychology on your rabble-rousing fans, the guilt trip wins over meeker individuals. If you’ve already been doing your best to attract a readership of humble, gentle, forgiving, confidence-lacking or even downright wussy people, the guilt trip will no doubt be your ticket to plentiful sales conversions.
Popularity: 26% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | 1 Comment »Credibility Thieves in Your Copy: Improper Grammar and Punctuation
July 2nd, 2007 Dina at Wordfeeder.comBack in April of this year, I published an article called Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content.
Next, I invited my readers to contribute to a discussion on my marketing blog, Blogfeeder - Grammatical Pet Peeves. The topic was inspired by foolhardy bloggers who can’t or won’t take the time to proofread, spell check, and/or consult with the nearest linguistic expert, thereby desecrating the language and making themselves look foolish in the process.
Popularity: 27% [?]
Posted in Copy Wrong, Grammar Issues | 1 Comment »