Copywriting Boot Camp is Back!
August 23rd, 2007 Dina at Wordfeeder.comLast year, we kicked off Web Copy Gone Wild: the First Annual Copywriting Boot Camp from Wordfeeder.com, attracting writers from far and wide who wanted to go “pro” with their ad copywriting skills.
Here’s what last year’s recruits learned…
• Target Audience Analysis: The Keys to Knowing Thy Customer!
• Creative Platform Development - The Foundation of Every Great Ad Campaign
• Tagline Brainstorm Drills - Using Your Own or a Fictitious Client Business!
• Perspective Shift - What You MUST Change in Your Copy if You Plan to Convert Sales
• Strategic Linking and Calls to Action - the Where, How and Why
• Tone Massage - Practice Changing the Tone Without Losing the Meaning
…and much more!
Popularity: 15% [?]
Posted in Copywriting Course, The Creative, Wordfeeder Copywriting | No Comments »Copywriting Weapon: Everybody’s Doing It
August 14th, 2007 Dina at Wordfeeder.comIf you’re here to learn about the psychology of persuasive copywriting, then I think you’re going to enjoy this post. Today we’re discussing yet another secret weapon in the copywriter’s arsenal. I like to call it, “Everybody’s Doing It.”
As far as sneaky psychology goes, in my estimation this one is also the “friendliest” of all the copywriting strategies, I think. Everybody’s doing it, hey, sounds good to me! I want to do it, too.
So… what are we doing, again?
Popularity: 14% [?]
Posted in Copywriting Techniques, Dangerous Truth, Persuasive Copywriting | No Comments »Six Criteria to Look For When Hiring a Copywriter
August 7th, 2007 Dina at Wordfeeder.com1. Experience. It’s great to have a seasoned, all-purpose copywriting pro working on your behalf. But it’s even better when you can find an industry match who knows the ins and outs of what you do. If you work in an area like pharmaceutical advertising, then you know that a stellar job involves mastering a library of terminology, having the AMA stylebook memorized (or at the very least handy), and maintaining a good handle on those little quirky legal issues that can get you in hot water if you’re not careful.
Popularity: 9% [?]
Posted in The Copywriting Client, Wordfeeder Copywriting | No Comments »