Copywriting on the Fly

Copywriting Weapon: The God Complex

September 10th, 2007 Dina at Wordfeeder.com

Let’s talk about billion dollar industries. Healthcare. Insurance. Law. Technology. Politics. Oh, and since we’re calling this copywriting lesson the God Complex, we can’t leave out the world’s religious leaders.

How did the biggest revenue-generators of our time become that way?

Is it because they really do possess the ability to prolong our lives, erase our debt, free our souls and keep us safe from the evil and disaster that lurks around every corner?

Doubtful.

Communication is the secret weapon that burrows into our suggestible minds and works to brainwash the masses. Communication is how the Corporate Giants manage to keep on taking our money and feeding us half-truths that shape how we live our lives. Do you want to be the sheep, or the Shepherd? The shepherd calls the shots and makes the money. Being the Shepherd starts with how you communicate.

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