Copywriting Weapon: Don’t Forget to Be Real
October 5th, 2007 Dina at Wordfeeder.comI want to tell you about the most important strategy behind copywriting that sells. It’s a slightly different technique than the other copywriting weapons I’ve described thus far.
Your goal, as a means of driving business, is to work hard at getting your customers to like you. The best way to achieve that is… surprise… be genuine in your interpersonal communication, and BE YOURSELF.
(Notice I said in your personal communication. It’s not the same as an ad or website or brochure.)
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