Does Your Marketing Plan Include Copywriting? Here’s Why It Should
December 30th, 2007 Dina at Wordfeeder.comNo Second Chance to Make a First Impression
Whether your marketing materials are mainly print based, web based or a combination of the two… there’s no denying that the words on the page serve as the first point of contact potential customers will have with your business.
Most people admit this, recognize it and fully subscribe to the theory. And yet when it comes down to it, the majority of companies skimp on the copywriting. They pour everything they have into the graphic presentation and print quality. Later we see them scratching their heads, wondering why the marketing fell flat and whether it’s even worth it to sink so much time, energy, and worst of all, money, into a pointless endeavor.
Popularity: 11% [?]
Posted in Branding Strategy, Marketing Communications, Wordfeeder Copywriting | No Comments »How Emotionally Driven Copywriting can Increase Your Bottom Line
December 11th, 2007 Dina at Wordfeeder.comfrom Wordfeeder.com Copywriting & Marketing
All of us make purchases – both on and offline – based on our emotional attachment to what we’re buying.
It’s said that we buy things based on our emotions and then rationalize them with logic.
Take the purchase of a vehicle for example. If all we’re concerned about is getting from point A to point B we’d buy the cheapest, most economical car and be done with it. But when we buy vehicles, we’re buying more than transportation. We’re buying something that makes us feel cool, rich, popular, etc.
Popularity: 29% [?]
Posted in Brochure Copywriting, Copywriting Techniques, Copywriting for the Web, Direct Mail Copywriting, Landing Pages, Sales Letters, Wordfeeder Copywriting | No Comments »