Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales
September 25th, 2008 Dina at Wordfeeder.comIf you want to write copy that persuades people to buy, then you MUST connect with your reader on a deep emotional level. To do this, master the fine art of painting pictures with words.
I’ve worked with countless clients, who, for whatever reason, prefer to keep their copy generic and vague. They know great copy when they read it, and they want it for their own websites and marketing collateral. And yet, when it comes down to it, these same people are too busy trying to sound like everybody else than to embrace a bold attitude in their writing and grab their audience by the teeth.
Perhaps my gun-shy clients think that vagueness appeals to a wider audience and will therefore bring the most sales? Maybe they worry that if their copy is too specific, it will exclude certain groups of people. In their minds, being everything to everyone is their perceived M.O. for attracting new business.
This is wrong. Why? The only thing that generic copy does is bore people to tears, and chase people away with tired messages that everybody on the block has already used a thousand times before.
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