How to be Colloquial in Your Copywriting
September 18th, 2008 Dina at Wordfeeder.com
by Dina Giolitto
Colloquial writing “warms up” standard business communication and keeps things friendly between you and your reader. Basically, that means that in ad copywriting, you’re permitted to bend the grammar rules a bit, so long as the meaning isn’t lost.
The reason is because in natural conversation, nobody speaks in formal language. Not only do we ease up on the use of grammatical correctness, but we employ jargon and cliche as well as make use of contractions - or the abbreviated form of certain word combinations. Some examples follow…
Bending the grammar rules…
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