Is there a formula for writing copy that sells?
June 4th, 2008 Dina at Wordfeeder.comI did some work for a new client this week who asked me the following question via email:
What makes an ad work? What in an ad gets someone to contact me, or better yet what is the formula to writing ads since I will have to continually be changing them to stay fresh?
Yes, there’s a formula, although those who have been writing copy for a long time don’t necessarily have to run through this checklist. They just end up writing “standard ad copy” automatically. It’s not unlike riding a bike or doing the dishes - after you get good at it, you just don’t need to think about the steps anymore.
Okay, so here’s my response to the question.
In ad copywriting, many follow what’s known as the AIDA formula - Attention, Interest, Desire, Action. This is the short explanation of how it goes.
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Posted in AIDA Method, Call to Action, Copywriting Big Guns, Copywriting Techniques, Direct Mail Copywriting, Direct Response Copywriting, Persuasive Copywriting, Sales Letters, Wordfeeder Copywriting | 2 Comments »Big Brand Awareness
May 28th, 2007 Dina at Wordfeeder.comDid you ever stop to think about WHY you insist on putting Hellman’s Mayonnaise in your potato salad, as opposed to the No-Frills brand?
Did you ever consider that Allegra or Claritin might not be any better than the generic allergy medication found on the shelves of your neighborhood drug store?
Did you ever wonder how you got roped into upgrading the security system on your computer several times a year… or who in fact PROVED that it was in fact more economical to buy a Japanese car?
There is a reason why your home is stuffed to maximum capacity with brand name items, and why you place your utter faith as a consumer in what massive corporations have to say about life and how you should live it.
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Posted in AIDA Method, Branding Strategy, Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Email Newsletters and Ezines, Marketing Communications, Wordfeeder Copywriting | No Comments »