Dina Recommends: Ben Fitts’ Ebook, Nichework Marketing
August 6th, 2008 Dina at Wordfeeder.comI find myself frustrated for a lot of the time, trying to explain to people why it’s better to narrow your audience than try to attract everyone in the world by covering every topic known to man on your blog, website, articles and so forth.
Even if I DO manage to get this concept across, I STILL have a doozy of a time helping people “see the light” in terms of proper keywords, links, and a smart design structure.
For a long time, I’ve thought that I could help people better understand and apply the concept of narrowing their niche, if I wrote a comprehensive, step by step guide covering the how-tos of marketing on the web.
I’ve been putting off writing this danged book. I just don’t have TIME to write a book! But thankfully, someone else has written it so that I don’t have to. His name is Ben Fitts and he’s been marketing on the web for many years. He recently finished Nichework Marketing and I read it and nodded my head in satisfied agreement the whole way through. “YES! Ben said what I was trying to say, and he even went ahead and gave the HOW-TO.”
You should read Ben’s book if:
You type in (what you believe to be) the main keyword for your “industry” (what you DO) - and your site is nowhere near the top of the list (and you’ve had a website for years).
You STILL don’t really “get” what it means to choose your keywords or optimize your site.
Your website or blog includes a list of keywords like “author, creative, customer service, Pennsylvania.” I see this everywhere and it’s just the wrong way to do it. These types of keywords are TOO GENERIC and will NEVER get your business noticed!
You are a “DO IT YOURSELF” internet marketer and you’d really like to get the REAL inside scoop on how to drive targeted traffic (and not what some schlub has been telling you to get you all confused so you’ll pay him to do it for you).
(Targeted traffic… you hear those words so frequently, what’s that even MEAN? It means your site brings in visitors who are READY TO BUY what you sell.)
Enough of me trying to explain what Ben articulates so perfectly with his ebook, NicheWork Marketing.
Grab your copy today and FINALLY begin to understand what this “web marketing” thing is all about!
Popularity: 12% [?]
Posted in Article Marketing, Copywriting for the Web, Marketing Communications, Niche Marketing, Small Business Marketing | No Comments »Landing Page Tips from Christopher Knight
May 20th, 2008 Dina at Wordfeeder.comI just opened an email from EzineArticles.com that shares a great list of What Not To Do’s when syndicating articles on the web and then linking them to pages on your personal website.
Some of the bloopers that Chris points out are making me chuckle to myself, as I reflect upon my own article writing and marketing experience and note the many linking faux-pas I made over the years.
Take a read of Chris’s Landing Page WTH’s to see for yourself.
- Dina at Wordfeeder.com Copywriting and Marketing
(Yes, we write articles that you can use to help build your credibility and expertise online! Contact dina@wordfeeder.com for more information).
Popularity: 60% [?]
Posted in Article Marketing, Dina Recommends, Landing Pages, Linking, Recommended Reading, Small Business Marketing | 4 Comments »Copywriting Tip: Do Away with the Fluff Filler
March 18th, 2008 Dina at Wordfeeder.comWhen you get hit with bulk article assignments, it’s tempting to write the articles in a wham, bam, thank-you, ma’m fashion.
If you’re looking to speed up your article production, hey, that’s super. But beware the tendency to create “fluff filler copy” when you’re in too big of a writing hurry. Trust me, nobody wants to read this junk!
I’ll give you an example of what I mean. Let’s say you’re writing an article titled “How to Eat Better When You’re Constantly Pressed for Time.”
Popularity: 28% [?]
Posted in Article Marketing, Copy Right, Copy Wrong, Copywriting Techniques, Wordfeeder Copywriting | No Comments »Smart Quotes Again
February 16th, 2008 Dina at Wordfeeder.comSometimes I feel like a broken record with all my squawking about Smart Quotes. And yet, I’m constantly receiving copy drafts that are rife with these pesky little buggers. Let me share with you a copywriting tip that will make web designers love you.
Have you ever published a web article or email newsletter that somehow ends up littered with funny looking symbols? This is the MS Word Smart Quotes issue. Let me show you what I mean, so you can identify when it happens to you…
Smart Quotes is the term for that thing Microsoft Word does to straight inch marks and footmarks. It turns them all curvy and cute so they look nice in your document and won’t be confused with their straight edge counterparts.
This would be fine, except that HTML doesn’t recognize Smart Quotes and converts them to gibberish as soon as you publish your web page of copy. In fact - none of the special formatting in Word translates to the web properly. So I would advise you to turn off ALL formatting before you type web copy into MS Word. Here’s how it’s done.
Step 1. In MS Word, go to top menu bar and click on the Tools pulldown menu. Scroll to Autocorrect options and highlight that.
Step 2. Tab over to Autoformat as you type. Then uncheck all the boxes in that category.
Now, when you hand your copywriting drafts to clients, or you transfer your Microsoft Word based text to an email newsletter, you won’t have to worry about those pesky Smart Quotes symbols littering up your document.
- Dina at Wordfeeder.com Copywriting and Marketing.
Popularity: 100% [?]
Posted in Article Marketing, Copywriting for the Web | 4 Comments »Article Marketing Tips from the Copywriting Trenches
November 15th, 2007 Dina at Wordfeeder.comArticle marketing is way of marketing your business online by writing and syndicating articles that position you as an expert in your field. With so much information to absorb on the Web, it’s tough to catch people’s attention, let alone hold it. If you’re looking to establish a client base, short, salesy ads simply won’t do. You need to develop a relationship with your readers, slowly. You need to win their loyalty by sounding like you really know what you’re talking about (because you DO!), and by getting out there and being seen.
Popularity: 22% [?]
Posted in Article Marketing, Copywriting for the Web, Target Audience | 1 Comment »The “How” of Writing Great Copy
June 5th, 2007 Dina at Wordfeeder.comIf you want to write articles that make people sit bolt upright and go, “WOW. I wish I’d thought of that,” or “Gee, that’s such a great point! I think I’ll try that,” or “Man, this guy/girl really knows what she’s talking about,” then you’ve got to go beyond the “What” of the story and into the “How.”
The “what” of the story could be something like…
If you want to become a stand-out in your field, you’ve got to develop a great branding strategy. Here are some companies who have already done so… (and then you cite four or five examples).
Popularity: 17% [?]
Posted in Article Marketing, Copywriting Techniques, Wordfeeder Copywriting | No Comments »