Copywriting on the Fly

How does a copywriter blog for someone else?

April 4th, 2008 Dina at Wordfeeder.com

A lot of people ask me how, as a copywriter, I can blog FOR them. I avoided answering this for a long time. I honestly wasn’t sure.

What I’ve learned is, you can’t blog for someone else. Blogging is a highly personal and subjective thing. If a person has zero writing ability and zero inclination to blog, then they shouldn’t blog, period. In that case, I wouldn’t even suggest having a copywriter help you out with blogging.

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Popularity: 18% [?]

Posted in Ask Dina, Blogging Tips, Branding Strategy, Copyediting, Wordfeeder Copywriting | 3 Comments »

Should You Blog?

April 4th, 2008 Dina at Wordfeeder.com

Every time someone emails me the question, “Can you help me manage my blog?” I know it’s always going to be one of two types of blogs. The first one is your fully loaded blog, with the juicy content and high quality graphics. The other type is your “search engine” blog that’s just one step up from being a spam machine.

I’m sure you know what I mean by a “fully loaded” blog. These blogs host intelligent life forms. They have a definite style, and a definite presence. Visitors sense this, and so they can’t resist stopping in for a spell on their daily web travels. I’m talking about blogs that take the lion’s share of web traffic on a daily basis - like DumbLittleMan, ProBlogger.com and Copyblogger.

Why are these blogs so impressive, and why do they work?

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Popularity: 13% [?]

Posted in Ask Dina, Blogging Tips, Branding Strategy | 2 Comments »