Branding as Part of Your Business Disaster Recovery Plan
May 21st, 2008 Dina at Wordfeeder.com
Have you ever thought about what would happen if you decided to stop operating your small business?
Maybe you’ll be sitting on a comfortable retirement fund one day. Maybe you’ll decide that it’s time to do something completely different.
Maybe (and this is something nobody likes to think about, but it’s reality)… a physical condition or illness will prevent you from managing your business with the same passion and vitality that you are today.
What will you do? You’ve had years to build a presence and get a momentum going. We’re talking about hundreds, maybe thousands, of carefully tended professional relationships, founded in mutual trust. Scores of customers who rely on YOU, nobody else but YOU, to fulfill a specific need for them.
What do you do with all that steam that it took you years and maybe even decades to build up? Do you just open the release valve, take down the shingle and bow out of the scene for good?
Popularity: 38% [?]
Posted in Branding Strategy, Marketing Communications, Recommended Reading, Small Business Marketing, Wordfeeder Copywriting | 3 Comments »Landing Page Tips from Christopher Knight
May 20th, 2008 Dina at Wordfeeder.comI just opened an email from EzineArticles.com that shares a great list of What Not To Do’s when syndicating articles on the web and then linking them to pages on your personal website.
Some of the bloopers that Chris points out are making me chuckle to myself, as I reflect upon my own article writing and marketing experience and note the many linking faux-pas I made over the years.
Take a read of Chris’s Landing Page WTH’s to see for yourself.
- Dina at Wordfeeder.com Copywriting and Marketing
(Yes, we write articles that you can use to help build your credibility and expertise online! Contact dina@wordfeeder.com for more information).
Popularity: 42% [?]
Posted in Article Marketing, Dina Recommends, Landing Pages, Linking, Recommended Reading, Small Business Marketing | 4 Comments »Copy Blocked? Six Steps to Writing Short Ads that Sell
June 2nd, 2007 Dina at Wordfeeder.comWhich do you think would be easier: writing a high quality, 1.5 page article for the web? Or, coming up with a hard-hitting, 20-word classified ad?
If you said the 20-word classified ad is easier, you’d be wrong.
People who are about to take their first shot at writing a short ad usually have no idea what a pickle they’re about to get into. “A Google ad? No biggie, I can swing this easy!”
And then it hits them: I must figure out the perfect way to say this, but do it in as few words as possible.
Popularity: 18% [?]
Posted in Business Writing, Headline How-To, Recommended Reading | 1 Comment »