Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele
October 6th, 2008 Dina at Wordfeeder.comAside from improving the grammar, the number one way to enhance the quality of your articles is to include details and examples.
It’s tempting, when you’ve got boatloads of content to produce, to skip past the finer points and barrel on to the next paragraph. But I assure you that each time you glaze over a thought without including examples, anecdotes and for-instances to add depth and meaning to your writing, you’re cheating yourself out of well-deserved clientele who would have been more than happy to pay you well for your expertise had they known that you WERE an expert in your field.
What do I mean by examples in your writing?
Continue reading: “Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele“
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Posted in Advertorial, Article Marketing, Brochure Copywriting, Business Writing, Commercial Writing, Copywriting Techniques, Copywriting for the Web, Marketing Communications, Newsletter Copywriting | No Comments »Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales
September 25th, 2008 Dina at Wordfeeder.comIf you want to write copy that persuades people to buy, then you MUST connect with your reader on a deep emotional level. To do this, master the fine art of painting pictures with words.
I’ve worked with countless clients, who, for whatever reason, prefer to keep their copy generic and vague. They know great copy when they read it, and they want it for their own websites and marketing collateral. And yet, when it comes down to it, these same people are too busy trying to sound like everybody else than to embrace a bold attitude in their writing and grab their audience by the teeth.
Perhaps my gun-shy clients think that vagueness appeals to a wider audience and will therefore bring the most sales? Maybe they worry that if their copy is too specific, it will exclude certain groups of people. In their minds, being everything to everyone is their perceived M.O. for attracting new business.
This is wrong. Why? The only thing that generic copy does is bore people to tears, and chase people away with tired messages that everybody on the block has already used a thousand times before.
Continue reading “Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales“
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Posted in Brochure Copywriting, Commercial Writing, Copy Right, Copywriting Services, Copywriting Techniques, Copywriting for the Web, Direct Mail Copywriting, Direct Response Copywriting, Newsletter Copywriting, Persuasive Copywriting, Small Business Marketing, Wordfeeder Copywriting | No Comments »How to be Colloquial in Your Copywriting
September 18th, 2008 Dina at Wordfeeder.com
by Dina Giolitto
Colloquial writing “warms up” standard business communication and keeps things friendly between you and your reader. Basically, that means that in ad copywriting, you’re permitted to bend the grammar rules a bit, so long as the meaning isn’t lost.
The reason is because in natural conversation, nobody speaks in formal language. Not only do we ease up on the use of grammatical correctness, but we employ jargon and cliche as well as make use of contractions - or the abbreviated form of certain word combinations. Some examples follow…
Bending the grammar rules…
(Continue reading “How to be Colloquial in Your Copywriting“)
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Posted in Brochure Copywriting, Business Writing, Commercial Writing, Copywriting Services, Copywriting for the Web, Direct Mail Copywriting, Direct Response Copywriting, Persuasive Copywriting, Wordfeeder Copywriting, Writing Voice | No Comments »Does your company have a freelancer database?
June 19th, 2008 Dina at Wordfeeder.comLast month or so, I was invited by my corporate client to be part of their internal database of freelancers. The marketing department already knows me, obviously, but this type of exposure would give the rest of the company access to my contact information in the event they may need a reliable and trustworthy copywriter to help work on projects.
I was flattered to receive the invitation, and thought it was a highly functional way for this company to maximize their outsourcing potential. Let me describe to you how they’ve organized their internal database:
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Posted in Brochure Copywriting, Business Management, Business Writing, Catalog Copy, Commercial Writing, Copywriting Samples, Freelance Lifestyle, Marketing Communications, The Copywriting Client, Wordfeeder Copywriting | 1 Comment »When Exceptional Copywriting Meets Awe-Inspiring Design…
April 28th, 2008 Dina at Wordfeeder.comAs a copywriter, I write marketing communications and brainstorm creative advertising campaigns for a living. I get to work for and with lots of creative and talented people, which is pretty darned cool I have to say.
One of the biggest frustrations a copywriter can experience is when the client decides to go low-budget and hires a cheap designer whose finished product looks like crap in a box.
Thankfully, Jill Balkus-Anderson of Jill Lynn Design is NOT one of those sub-par designers!
Take a look at what Jill did with the copy that I sent her for our mutual client, EP Engineering.
Now that’s a copywriting sample I can truly be proud of.
If you’re looking for clean, professional graphic design, Jill Lynn Design comes with my highest recommendation.
- Dina at Wordfeeder.com Copywriting and Marketing
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Posted in Brochure Copywriting, Copywriting Samples, Graphic Design, Postcard Campaign | 2 Comments »Your Copywriting: Turning Over Sales, or Turning Off Customers?
January 3rd, 2008 Dina at Wordfeeder.comThe history books don’t lie; there’s great power in the written word. That means as much for advertising as it does for any type of communication. And whether you have a brick and mortar business, an e-commerce site or a combination of the two, your marketing and sales copy can either make you a success, or put you in the dump.
It’s worth being choosy about the way you convey yourself when pitching your products and promoting your business. Next time you have the occasion to write some copy, don’t just make it “good” - make a bold statement that your readers won’t soon forget. To get warmed up for your business copywriting challenge, ask yourself these questions:
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Posted in Brochure Copywriting, Business Writing, Copywriting for the Web, Direct Mail Copywriting, Marketing Communications, Newsletter Copywriting, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »How Emotionally Driven Copywriting can Increase Your Bottom Line
December 11th, 2007 Dina at Wordfeeder.comfrom Wordfeeder.com Copywriting & Marketing
All of us make purchases – both on and offline – based on our emotional attachment to what we’re buying.
It’s said that we buy things based on our emotions and then rationalize them with logic.
Take the purchase of a vehicle for example. If all we’re concerned about is getting from point A to point B we’d buy the cheapest, most economical car and be done with it. But when we buy vehicles, we’re buying more than transportation. We’re buying something that makes us feel cool, rich, popular, etc.
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Posted in Brochure Copywriting, Copywriting Techniques, Copywriting for the Web, Direct Mail Copywriting, Landing Pages, Sales Letters, Wordfeeder Copywriting | No Comments »