Does your company have a freelancer database?
June 19th, 2008 Dina at Wordfeeder.comLast month or so, I was invited by my corporate client to be part of their internal database of freelancers. The marketing department already knows me, obviously, but this type of exposure would give the rest of the company access to my contact information in the event they may need a reliable and trustworthy copywriter to help work on projects.
I was flattered to receive the invitation, and thought it was a highly functional way for this company to maximize their outsourcing potential. Let me describe to you how they’ve organized their internal database:
Popularity: 72% [?]
Posted in Brochure Copywriting, Business Management, Business Writing, Catalog Copy, Commercial Writing, Copywriting Samples, Freelance Lifestyle, Marketing Communications, The Copywriting Client, Wordfeeder Copywriting | 1 Comment »Should You Sell a Product or Service?
June 10th, 2008 Dina at Wordfeeder.comTons of marketing experts preach the Marketing Funnel or Product Pipeline. Their theory on online business is that you should offer an array of product choices, one for every market segment. Your high end consumer will go for the bells-and-whistles package, your budget-conscious consumer will choose the economy offering, and then your middle men will fill in the remaining rungs of the ladder. On top of that, they’ll encourage you to simultaneously market services along with the product you create.
I’m more of a marketing realist myself. As much as they might like to, most of my clients just don’t have the bandwidth to give their readers “everything and a bag of chips.” For those with limited resources, budgets, time and energy, it might be a more practical idea to focus on one, or the other - product, or service, for the time being.
So let me ask you: are you a product man, or a service gal?
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Posted in Branding Strategy, Business Management, Business Writing, Marketing Communications, Small Business Marketing, Target Audience, The Creative, Wordfeeder Copywriting | No Comments »Outsourcing a Copywriter? Here’s What You Should Know.
May 22nd, 2008 Dina at Wordfeeder.com
Many people who outsource copywriting and website marketing projects are concerned with keeping costs down. There is a simple solution to this without sacrificing quality: work together with the copywriter and strive for the highest level of productivity. Here are a few tips for making the process as seamless as possible and letting your copywriter do the best job she can for you.
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Posted in Business Writing, Copywriting Services, Marketing Communications, Project Manager, Search Engine Copywriting, Small Business Marketing, The Copywriting Client, Wordfeeder Copywriting | No Comments »A Stern Lecture for Those Considering Having Their Ebooks Edited
April 22nd, 2008 Dina at Wordfeeder.comEvery so often, people come to me wanting their ebooks edited.
I’m never really sure what this means to them, but I know what it means to me.
When I go into Editing Mode, I look at the work through the many different lenses of my Writer’s Eye. You might say that I become an expensive Japanese camera, the kind that nobody carries anymore except for maybe art students.
So, first I grab the “telephoto lens” of my writer’s eye and I zoom out. I view things from the perspective of the skimmer - that person who’s perusing from a distance, not really committing to the read, but getting an overall impression of the book.
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Posted in Business Writing, Copyediting, Ebook Creation | 2 Comments »When you work for yourself…
April 14th, 2008 Dina at Wordfeeder.comYou end up with a much bigger appreciation for gifts that arrive by mail.
(I’ll let you know what kind of great business insights I get from Peter Bowerman in a few months!)
Popularity: 21% [?]
Posted in Business Writing, Copywriting Course, Resource Room | 2 Comments »Your Copywriting: Turning Over Sales, or Turning Off Customers?
January 3rd, 2008 Dina at Wordfeeder.comThe history books don’t lie; there’s great power in the written word. That means as much for advertising as it does for any type of communication. And whether you have a brick and mortar business, an e-commerce site or a combination of the two, your marketing and sales copy can either make you a success, or put you in the dump.
It’s worth being choosy about the way you convey yourself when pitching your products and promoting your business. Next time you have the occasion to write some copy, don’t just make it “good” - make a bold statement that your readers won’t soon forget. To get warmed up for your business copywriting challenge, ask yourself these questions:
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Posted in Brochure Copywriting, Business Writing, Copywriting for the Web, Direct Mail Copywriting, Marketing Communications, Newsletter Copywriting, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »Copy Blocked? Six Steps to Writing Short Ads that Sell
June 2nd, 2007 Dina at Wordfeeder.comWhich do you think would be easier: writing a high quality, 1.5 page article for the web? Or, coming up with a hard-hitting, 20-word classified ad?
If you said the 20-word classified ad is easier, you’d be wrong.
People who are about to take their first shot at writing a short ad usually have no idea what a pickle they’re about to get into. “A Google ad? No biggie, I can swing this easy!”
And then it hits them: I must figure out the perfect way to say this, but do it in as few words as possible.
Popularity: 25% [?]
Posted in Business Writing, Headline How-To, Recommended Reading | 1 Comment »