A Stern Lecture for Those Considering Having Their Ebooks Edited
April 22nd, 2008 Dina at Wordfeeder.comEvery so often, people come to me wanting their ebooks edited.
I’m never really sure what this means to them, but I know what it means to me.
When I go into Editing Mode, I look at the work through the many different lenses of my Writer’s Eye. You might say that I become an expensive Japanese camera, the kind that nobody carries anymore except for maybe art students.
So, first I grab the “telephoto lens” of my writer’s eye and I zoom out. I view things from the perspective of the skimmer - that person who’s perusing from a distance, not really committing to the read, but getting an overall impression of the book.
Popularity: 22% [?]
Posted in Business Writing, Copyediting, Ebook Creation | 2 Comments »Should Your Copywriting Clients Track Changes?
April 10th, 2008 Dina at Wordfeeder.comIf you’re a copywriter, or someone who writes marketing communication (same thing, but we all have our preference for what we like to be called), do you invite your clients to Track Changes when reviewing the work?
(For those who are new to the lingo, Track Changes is an editing feature in MS Word. It changes the color of text that’s been added inserted, and adds a strikethrough to whatever you delete.)
Me, I’m pretty flexible and usually adapt to whatever way the client feels most comfortable working.
But I have to say that Track Changes, while convenient, comes with a downside.
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Posted in Copyediting, Marketing Communications, Wordfeeder Copywriting | 2 Comments »How does a copywriter blog for someone else?
April 4th, 2008 Dina at Wordfeeder.comA lot of people ask me how, as a copywriter, I can blog FOR them. I avoided answering this for a long time. I honestly wasn’t sure.
What I’ve learned is, you can’t blog for someone else. Blogging is a highly personal and subjective thing. If a person has zero writing ability and zero inclination to blog, then they shouldn’t blog, period. In that case, I wouldn’t even suggest having a copywriter help you out with blogging.
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Posted in Ask Dina, Blogging Tips, Branding Strategy, Copyediting, Wordfeeder Copywriting | 3 Comments »Quick! Find the Typo.
March 20th, 2008 Dina at Wordfeeder.com
Did you find the error? It was a tiny one, and probably more difficult to see on a compressed image than it was for me to notice it in the shower this morning. (I know - I’m not so good with posting images yet, but I’ll get there.)
Answer: the words ‘JUGLANS REGIA (WALNUT) SHELL POWDER’ appear in a slightly smaller sized font than the rest of the text.
Looks like someone maybe took that ingredient out and then added it back in later or something. Things like this happen during the creation of product packaging and ingredients lists.
I know that St. Ives has more than one formula now (the other ones make my face burn). So they probably did some kind of copy pickup thing and then someone came in and sloppily edited it.
Nothing Gets By Dina at Wordfeeder.com Copywriting and Marketing, Packaging Proofreader and Super Sleuth.
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Posted in Copyediting, Packaging Copy, Proofreader | 2 Comments »