Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales
September 25th, 2008 Dina at Wordfeeder.comIf you want to write copy that persuades people to buy, then you MUST connect with your reader on a deep emotional level. To do this, master the fine art of painting pictures with words.
I’ve worked with countless clients, who, for whatever reason, prefer to keep their copy generic and vague. They know great copy when they read it, and they want it for their own websites and marketing collateral. And yet, when it comes down to it, these same people are too busy trying to sound like everybody else than to embrace a bold attitude in their writing and grab their audience by the teeth.
Perhaps my gun-shy clients think that vagueness appeals to a wider audience and will therefore bring the most sales? Maybe they worry that if their copy is too specific, it will exclude certain groups of people. In their minds, being everything to everyone is their perceived M.O. for attracting new business.
This is wrong. Why? The only thing that generic copy does is bore people to tears, and chase people away with tired messages that everybody on the block has already used a thousand times before.
Continue reading “Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales“
Popularity: 11% [?]
Posted in Brochure Copywriting, Commercial Writing, Copy Right, Copywriting Services, Copywriting Techniques, Copywriting for the Web, Direct Mail Copywriting, Direct Response Copywriting, Newsletter Copywriting, Persuasive Copywriting, Small Business Marketing, Wordfeeder Copywriting | No Comments »Copywriting Tricks: Mastering the Voice
May 7th, 2008 Dina at Wordfeeder.comSeeing as I feel pressured to start my work day at 4 a.m. this week, I thought I’d go easy on myself and not try to come up with new content for the copywriting blog. What I’m going to do instead is turn your attention to quite a decent piece on how to nab the “voice” in your copywriting. I wrote this in 2006 and likely published it in Word Food, the Copywriting Newsletter. But even so - I’m pretty happy with the way it sounds and think the old mare has still got some life left in ‘er. And by ‘old mare’ I am in no way referring to myself. ;0
Copywriting Tricks: Mastering the Voice
Professional copywriters are well-familiar with what’s commonly referred to as “the voice.” What is this exactly, and why do you need to master it in your writing?
If writing is icecream, then “the voice” is the flavor in your scoop. You may be slurping on mellow vanilla, while I’m over here crunching Rocky Road. Sure, we’re bothing having a cold and creamy treat, but our waffle cones are packing two entirely different tastes. So it is with the “voice” that carries your message in writing.
Another way to say this: the voice is the personality that comes across by way of your written message. When you set pen to paper or get those keys clicking, what comes out is your own voice or chosen style of expression.
The words and intonation you choose may be very different than what I’d use. That’s the variance in the voice. You must nab this for your copywriting clientele if you want to impress people!
Continue reading “Copywriting Tricks: Mastering the Voice”
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Posted in Copy Right, Copywriting Techniques, Persuasive Copywriting, Wordfeeder Copywriting, Writing Voice | No Comments »Copywriting Tip: Do Away with the Fluff Filler
March 18th, 2008 Dina at Wordfeeder.comWhen you get hit with bulk article assignments, it’s tempting to write the articles in a wham, bam, thank-you, ma’m fashion.
If you’re looking to speed up your article production, hey, that’s super. But beware the tendency to create “fluff filler copy” when you’re in too big of a writing hurry. Trust me, nobody wants to read this junk!
I’ll give you an example of what I mean. Let’s say you’re writing an article titled “How to Eat Better When You’re Constantly Pressed for Time.”
Popularity: 25% [?]
Posted in Article Marketing, Copy Right, Copy Wrong, Copywriting Techniques, Wordfeeder Copywriting | No Comments »The Quick and the Good: How to Be Fast on Your Feet in the World of Online Business
February 16th, 2008 Dina at Wordfeeder.comI worked as a copywriter in the creative department of a large corporation for many years. The downside to this is that “creative” is not so creative when you’ve got fifteen or 20 sets of hands stirring the sauce. The upside is the organizational skill you gain with after working with a group of graphic designers and computer geeks all passing and sharing files on the same network.
If you’re in this business game to serve people well and make a good living, then that’s a huge upside - and it applies to any business, not just advertising or copywriting.
Popularity: 14% [?]
Posted in Business Management, Copy Right, Project Manager, Small Business Marketing | No Comments »