Your Marketing In Bloom
May 13th, 2008 Dina at Wordfeeder.comI’m doing a garden this year. Not just two tomato plants, a handful of herbs and some flowers, but a real garden, with real vegetables that we will hopefully be able to eat without any serious repercussions.
As I make my clumsy foray into the world of raised beds and organic composting, I’m reminded of my less experienced copywriting clients, and filled with sympathy for them.
Popularity: 38% [?]
Posted in Creative Platform, Marketing Communications, Newsletter Copywriting, Small Business Marketing, The Copywriting Client, The Creative, Wordfeeder Copywriting | 1 Comment »Are Demographics Dead?
March 19th, 2008 Dina at Wordfeeder.comOne of my copywriting clients has challenged me to write an article claiming that “demographics and psychographics are becoming obsolete.” The rationale being that he attracts coaching clients from all ages, income levels and walks of life.
I spent a restless night with this one rolling around in my head. My client wants me to revoke everything that’s been drilled into my brain for the last 15 years about target markets and ideal customers and who I’m writing to?
When someone makes a bold assertion like this one, I’m inclined to analyze their marketing behavior. So what’s my client been doing all this time to bring in such a vast and varied smorgasbord of clientele?
Popularity: 33% [?]
Posted in Blogging Tips, Branding Strategy, Creative Platform, Marketing Communications, Social Media, Target Audience, The Copywriting Client, The Creative | 6 Comments »Word Food: Marketing During a Recession
March 12th, 2008 Dina at Wordfeeder.comThe latest edition of Word Food just broke. If you missed it, you can catch the March issue live at:
http://wordfeeder.com/ezine-mar-08.htm.
While you’re here, why not take the Small Business Owner Survey?
Results to be aired in a future issue of Word Food: The Copywriting and Marketing Newsletter from Wordfeeder.com
Thanks for tuning in.
-Dina at Wordfeeder.com Copywriting
Popularity: 25% [?]
Posted in Creative Platform, Marketing Communications, Marketing Survey, Small Business Marketing, Target Audience, Word Food | No Comments »Know Thy Audience: The Marketing Survey
June 21st, 2007 Dina at Wordfeeder.comBefore you can even think about crafting the ad copy, you’ve got to know your audience. I mean “know” in an intimate, psychological way.
Think about it, it’s all riding on the “attitude” you adopt in your marketing communication. Their desire to become a customer of yours is directly related to whether they can identify with what you’re saying (content) and how you say it (tone, style). You want them to feel like you understand their issues and urges - that you’re on the level.
Popularity: 22% [?]
Posted in Branding Strategy, Creative Platform, Target Audience, Wordfeeder Copywriting | No Comments »Copywriting and the Target Audience Part 1: Who Are You Talking to Again?
June 12th, 2007 Dina at Wordfeeder.comHere’s a phrase that’s often bandied about the world of copywriting, advertising and marketing: target audience. Variations on this term include: target customer, ideal customer, target market. (And then you have the cleverly spun “tarket” by Lorrie Morgan-Ferrero, which is a combo of target and market.)
When we hear a term like this used over and over, our brains tend to want to ignore it after a while. However, that doesn’t mean it’s any less important to do a full analysis of the target audience and their needs before plowing ahead with your marketing plan.
Popularity: 16% [?]
Posted in Creative Platform, Target Audience, The Creative | No Comments »