Copywriting Weapon: Don’t Forget to Be Real
October 5th, 2007 Dina at Wordfeeder.comI want to tell you about the most important strategy behind copywriting that sells. It’s a slightly different technique than the other copywriting weapons I’ve described thus far.
Your goal, as a means of driving business, is to work hard at getting your customers to like you. The best way to achieve that is… surprise… be genuine in your interpersonal communication, and BE YOURSELF.
(Notice I said in your personal communication. It’s not the same as an ad or website or brochure.)
Popularity: 30% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | 2 Comments »Copywriting Weapon: The God Complex
September 10th, 2007 Dina at Wordfeeder.comLet’s talk about billion dollar industries. Healthcare. Insurance. Law. Technology. Politics. Oh, and since we’re calling this copywriting lesson the God Complex, we can’t leave out the world’s religious leaders.
How did the biggest revenue-generators of our time become that way?
Is it because they really do possess the ability to prolong our lives, erase our debt, free our souls and keep us safe from the evil and disaster that lurks around every corner?
Doubtful.
Communication is the secret weapon that burrows into our suggestible minds and works to brainwash the masses. Communication is how the Corporate Giants manage to keep on taking our money and feeding us half-truths that shape how we live our lives. Do you want to be the sheep, or the Shepherd? The shepherd calls the shots and makes the money. Being the Shepherd starts with how you communicate.
Popularity: 34% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting | 1 Comment »Copywriting Weapon: Everybody’s Doing It
August 14th, 2007 Dina at Wordfeeder.comIf you’re here to learn about the psychology of persuasive copywriting, then I think you’re going to enjoy this post. Today we’re discussing yet another secret weapon in the copywriter’s arsenal. I like to call it, “Everybody’s Doing It.”
As far as sneaky psychology goes, in my estimation this one is also the “friendliest” of all the copywriting strategies, I think. Everybody’s doing it, hey, sounds good to me! I want to do it, too.
So… what are we doing, again?
Popularity: 18% [?]
Posted in Copywriting Techniques, Dangerous Truth, Persuasive Copywriting | No Comments »Copywriting Weapon: The Guilt Trip
July 7th, 2007 Dina at Wordfeeder.comLast week we discussed the “Us and Them” copywriting strategy, this week we’ll cover guilt-tripping your audience.
While “Us and Them” works its psychology on your rabble-rousing fans, the guilt trip wins over meeker individuals. If you’ve already been doing your best to attract a readership of humble, gentle, forgiving, confidence-lacking or even downright wussy people, the guilt trip will no doubt be your ticket to plentiful sales conversions.
Popularity: 26% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | 1 Comment »Copywriting Weapon: “Us and Them”
June 27th, 2007 Dina at Wordfeeder.comThere are baaad people out there. Scoundrels, louses, hijackers, charlatans, spammers, losers, heartbreakers, love-takers and people who are ready to steal your soul, stuff it into a Hefty Cinch Sack and take it to Mexico to be sold on the black soul market.
But we are not those people. Nope… we are on the Us team– the good guys; the honest; the just; the well-meaninged and good-intentioned. The Evil Others are an invisible force of shortcut-taking, dirty-trick-having, loathsome individuals, and we don’t want to associate with their kind.
They are invisible because… well, we don’t know who they are.
Popularity: 25% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »Copywriting Weapon: The Art of Telling Only Half the Story
June 19th, 2007 Dina at Wordfeeder.comThere is a distinct difference between journalistic writing and ad copywriting.
In journalism, you’re writing to inform, or share news. Therefore, you are expected to be objective, tell only the facts, give the full story from both sides, and remain impartial/opinionless.
In copywriting, you write to convince or persuade. The goal is to elicit a specific psychological response and produce an immediate action. For this reason, your message should always be biased, or tell only HALF the story.
Popularity: 21% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »Using Fear Based Copywriting to Sell Internet Products
June 4th, 2007 Dina at Wordfeeder.comIn my last copywriting blog post, we discussed the means by which big companies “scare” their readers into buying their products. Today we’ll talk about how the Fear Factor can work especially well for an internet marketer selling internet business tools.
Mind you, I’m not suggesting you abandon your current strategy in favor of scaring the bejesus out of your customers. I’m simply sharing with you a very old, and highly effective method of writing sales copy.
Why would it be so easy to frighten folks over internet-related matters? Because a lot of people are confused about the web. When you don’t fully understand something, you can become fearful about it. Being fearful means you’re an easy target. Fear-based advertising generally works better on female audiences than it does males - although there’s no denying that both genders can fall victim to this type of persuasion.
Popularity: 21% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »Copywriting Weapon: The Fear Factor
June 2nd, 2007 Dina at Wordfeeder.comWould an advertiser really try to scare people into buying things?
Fear-based advertising has been around since before there was even advertising. The Bible is a form of fear-based advertising, I think!
(Am I going to hell for saying that?)
Try to name one company who isn’t trying to scare you about something, so you’ll buy their product as “protection” or “assurance.”
You could get into a car accident and end up paying thousands in damage!
(Buy insurance from us and you can stop worrying).
Your kids are in danger of being approached by internet predators!
(Keep them safe with our content-blocking and monitoring software.)
The environment can give you cancer!
(Purchase these vitamins and protect yourself from diseases like cancer.)
Popularity: 20% [?]
Posted in Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »Big Brand Awareness
May 28th, 2007 Dina at Wordfeeder.comDid you ever stop to think about WHY you insist on putting Hellman’s Mayonnaise in your potato salad, as opposed to the No-Frills brand?
Did you ever consider that Allegra or Claritin might not be any better than the generic allergy medication found on the shelves of your neighborhood drug store?
Did you ever wonder how you got roped into upgrading the security system on your computer several times a year… or who in fact PROVED that it was in fact more economical to buy a Japanese car?
There is a reason why your home is stuffed to maximum capacity with brand name items, and why you place your utter faith as a consumer in what massive corporations have to say about life and how you should live it.
Popularity: 34% [?]
Posted in AIDA Method, Branding Strategy, Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Email Newsletters and Ezines, Marketing Communications, Wordfeeder Copywriting | No Comments »