A Stern Lecture for Those Considering Having Their Ebooks Edited
April 22nd, 2008 Dina at Wordfeeder.comEvery so often, people come to me wanting their ebooks edited.
I’m never really sure what this means to them, but I know what it means to me.
When I go into Editing Mode, I look at the work through the many different lenses of my Writer’s Eye. You might say that I become an expensive Japanese camera, the kind that nobody carries anymore except for maybe art students.
So, first I grab the “telephoto lens” of my writer’s eye and I zoom out. I view things from the perspective of the skimmer - that person who’s perusing from a distance, not really committing to the read, but getting an overall impression of the book.
Popularity: 16% [?]
Posted in Business Writing, Copyediting, Ebook Creation | 2 Comments »How to Get Your Email Messages Read and Not Deleted
April 20th, 2008 Dina at Wordfeeder.comAs a copywriter, sometimes I’m asked to write email messages for my clients. You know the ones I’m talking about; those mailings that you hate to love or love to hate.
You get on someone’s list because you ordered a free report or signed up for their ezine. You figured you’d get one ezine a month, not 2-3 emails per week.
I know they seem like a pain, but successful Internet marketers swear by these messages that they program through an auto responder to go out in a series. And if all the successful marketers send them, they must work.
Ah, but there are some tricks to getting your email messages read and we can learn from these marketers. So here are some tips and tricks I’ve compiled that will have your list looking forward to and reading your emails before they jump on the delete key!
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Posted in Ebook Creation, Email Marketing, Email Newsletters and Ezines, Information Products, Marketing Communications, Small Business Marketing | 1 Comment »