Email Newsletter Subject Lines: Little Tricks that Work to Increase Your Open Rate
October 1st, 2008 Dina at Wordfeeder.comYou just finished writing an email newsletter issue that you’re proud to blast out to all of your subscribers. You’ve included a compelling interview with an industry expert, a how-to article to help readers increase their business, and a calendar of events this month that will blow their minds. Problem is, you can’t seem to get subscribers to click and open!
How can you increase your open rate? This is a problem that perplexes many newsletter publishers. If you really want to increase your open rate, then work on your subject lines.
Wake ‘Em Up, Shake ‘Em Up.
Have you ever come across an email subject line so intriguing that you simply can’t tear your eyes away from it? What do you do - you open it immediately, of course!
With the huge amount of emails we get slammed with on a daily basis, people are just itching to hit that delete key - so don’t let your tired old, “seen this before” subject line drive them to the edge.
Writing a subject line is just like writing a headline for an article or an advertisement. You want to grab the attention of the reader right away. Think juicy headline, like those head candy articles you find on MSN.com that you just can’t resist no matter how hard you try.
Popularity: 6% [?]
Posted in Email Marketing, Email Newsletters and Ezines, Headline How-To, Wordfeeder Copywriting | No Comments »Email Subjectlines Redux
April 25th, 2008 Dina at Wordfeeder.comI recently published an article on how to make subjectlines work to get your emails opened. That article was based on popular opinion - what the experts say. You can research email marketing and find a laundry list of tips that dictate “what you’re supposed to do.”
If the “experts” say it works, then it must, right?
I have to confess something here. I was never a big fan of “conventional wisdom.” People need to start thinking for themselves more. Learn to trust your own judgment.
That said, I’m going to be a rebel. For my own marketing, I’m not do anything that I suggested as a means of getting emails opened. However, if my clients want to follow popular opinion instead of *my* opinion, I’m amenable to that, which is why I published the article for them.
So here’s the thing. My email inbox is highly active. I subscribe to many online publications. Some are from my clients (to help me get insight into their marketing). Others are from experts like the ones I mentioned. Still others are topics of interest to me, like The Dog Whisperer’s newsletter and Cool Running.
Let me give you a sample of things my email inbox has said to me this month…
Popularity: 18% [?]
Posted in Email Marketing, Email Newsletters and Ezines, Marketing Communications | 4 Comments »How to Get Your Email Messages Read and Not Deleted
April 20th, 2008 Dina at Wordfeeder.comAs a copywriter, sometimes I’m asked to write email messages for my clients. You know the ones I’m talking about; those mailings that you hate to love or love to hate.
You get on someone’s list because you ordered a free report or signed up for their ezine. You figured you’d get one ezine a month, not 2-3 emails per week.
I know they seem like a pain, but successful Internet marketers swear by these messages that they program through an auto responder to go out in a series. And if all the successful marketers send them, they must work.
Ah, but there are some tricks to getting your email messages read and we can learn from these marketers. So here are some tips and tricks I’ve compiled that will have your list looking forward to and reading your emails before they jump on the delete key!
Popularity: 27% [?]
Posted in Ebook Creation, Email Marketing, Email Newsletters and Ezines, Information Products, Marketing Communications, Small Business Marketing | 1 Comment »Big Brand Awareness
May 28th, 2007 Dina at Wordfeeder.comDid you ever stop to think about WHY you insist on putting Hellman’s Mayonnaise in your potato salad, as opposed to the No-Frills brand?
Did you ever consider that Allegra or Claritin might not be any better than the generic allergy medication found on the shelves of your neighborhood drug store?
Did you ever wonder how you got roped into upgrading the security system on your computer several times a year… or who in fact PROVED that it was in fact more economical to buy a Japanese car?
There is a reason why your home is stuffed to maximum capacity with brand name items, and why you place your utter faith as a consumer in what massive corporations have to say about life and how you should live it.
Popularity: 26% [?]
Posted in AIDA Method, Branding Strategy, Copywriting Techniques, Copywriting Weapon, Dangerous Truth, Email Newsletters and Ezines, Marketing Communications, Wordfeeder Copywriting | No Comments »