Email Newsletter Subject Lines: Little Tricks that Work to Increase Your Open Rate
October 1st, 2008 Dina at Wordfeeder.comYou just finished writing an email newsletter issue that you’re proud to blast out to all of your subscribers. You’ve included a compelling interview with an industry expert, a how-to article to help readers increase their business, and a calendar of events this month that will blow their minds. Problem is, you can’t seem to get subscribers to click and open!
How can you increase your open rate? This is a problem that perplexes many newsletter publishers. If you really want to increase your open rate, then work on your subject lines.
Wake ‘Em Up, Shake ‘Em Up.
Have you ever come across an email subject line so intriguing that you simply can’t tear your eyes away from it? What do you do - you open it immediately, of course!
With the huge amount of emails we get slammed with on a daily basis, people are just itching to hit that delete key - so don’t let your tired old, “seen this before” subject line drive them to the edge.
Writing a subject line is just like writing a headline for an article or an advertisement. You want to grab the attention of the reader right away. Think juicy headline, like those head candy articles you find on MSN.com that you just can’t resist no matter how hard you try.
Popularity: 6% [?]
Posted in Email Marketing, Email Newsletters and Ezines, Headline How-To, Wordfeeder Copywriting | No Comments »Headline Gone Wrong?
May 21st, 2008 Dina at Wordfeeder.comI was just over on Technorati, checking my stats, when I came across this headline:
Man Arrested With Explosives at Swedish Nuclear Plant
I know what they mean, but the order of these words implies that the man AND the explosives were arrested.
I feel this could be improved simply by moving a few words around, so that it reads:
Man With Explosives Arrested at Swedish Nuclear Plant
What’s your take? Tell the copywriter how you’d edit this one.
- Dina at Wordfeeder.com
Popularity: 24% [?]
Posted in Copy Wrong, Headline How-To | 2 Comments »How to Write Headlines that Beg to be Read
July 21st, 2007 Dina at Wordfeeder.comToday’s discussion is about web article headlines. Some experts refer to these as article titles. No matter what you call them, the line that introduces your article should ALWAYS compel people to read more. Imagine your web headline in the lineup of hundreds of other headlines on a page. YOUR headline should be like that overeager kid from your old fourth grade class, waving his hand in the air going, “Oooh! Ooh! Pick ME.”
Popularity: 12% [?]
Posted in Copywriting Techniques, Headline How-To | 1 Comment »Writing Headlines and Subheads That Work Together
July 21st, 2007 Dina at Wordfeeder.comThere’s a simple but highly effective rule for writing stand-out headlines paired with subheads, or eye-catching titles together with subtitles. The rule is that there should NOT be any parallellism between the two. This is not one of those textbook rules, as far as I know. It’s one of those “you know it when you see it” challenges that copywriters face in their daily working lives.
Popularity: 19% [?]
Posted in Copywriting Techniques, Headline How-To | No Comments »Copy Blocked? Six Steps to Writing Short Ads that Sell
June 2nd, 2007 Dina at Wordfeeder.comWhich do you think would be easier: writing a high quality, 1.5 page article for the web? Or, coming up with a hard-hitting, 20-word classified ad?
If you said the 20-word classified ad is easier, you’d be wrong.
People who are about to take their first shot at writing a short ad usually have no idea what a pickle they’re about to get into. “A Google ad? No biggie, I can swing this easy!”
And then it hits them: I must figure out the perfect way to say this, but do it in as few words as possible.
Popularity: 18% [?]
Posted in Business Writing, Headline How-To, Recommended Reading | 1 Comment »