Your Marketing In Bloom
May 13th, 2008 Dina at Wordfeeder.comI’m doing a garden this year. Not just two tomato plants, a handful of herbs and some flowers, but a real garden, with real vegetables that we will hopefully be able to eat without any serious repercussions.
As I make my clumsy foray into the world of raised beds and organic composting, I’m reminded of my less experienced copywriting clients, and filled with sympathy for them.
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Posted in Creative Platform, Marketing Communications, Newsletter Copywriting, Small Business Marketing, The Copywriting Client, The Creative, Wordfeeder Copywriting | 1 Comment »Your Copywriting: Turning Over Sales, or Turning Off Customers?
January 3rd, 2008 Dina at Wordfeeder.comThe history books don’t lie; there’s great power in the written word. That means as much for advertising as it does for any type of communication. And whether you have a brick and mortar business, an e-commerce site or a combination of the two, your marketing and sales copy can either make you a success, or put you in the dump.
It’s worth being choosy about the way you convey yourself when pitching your products and promoting your business. Next time you have the occasion to write some copy, don’t just make it “good” - make a bold statement that your readers won’t soon forget. To get warmed up for your business copywriting challenge, ask yourself these questions:
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Posted in Brochure Copywriting, Business Writing, Copywriting for the Web, Direct Mail Copywriting, Marketing Communications, Newsletter Copywriting, Persuasive Copywriting, Wordfeeder Copywriting | No Comments »