Dina Recommends: Ben Fitts’ Ebook, Nichework Marketing
August 6th, 2008 Dina at Wordfeeder.comI find myself frustrated for a lot of the time, trying to explain to people why it’s better to narrow your audience than try to attract everyone in the world by covering every topic known to man on your blog, website, articles and so forth.
Even if I DO manage to get this concept across, I STILL have a doozy of a time helping people “see the light” in terms of proper keywords, links, and a smart design structure.
For a long time, I’ve thought that I could help people better understand and apply the concept of narrowing their niche, if I wrote a comprehensive, step by step guide covering the how-tos of marketing on the web.
I’ve been putting off writing this danged book. I just don’t have TIME to write a book! But thankfully, someone else has written it so that I don’t have to. His name is Ben Fitts and he’s been marketing on the web for many years. He recently finished Nichework Marketing and I read it and nodded my head in satisfied agreement the whole way through. “YES! Ben said what I was trying to say, and he even went ahead and gave the HOW-TO.”
You should read Ben’s book if:
You type in (what you believe to be) the main keyword for your “industry” (what you DO) - and your site is nowhere near the top of the list (and you’ve had a website for years).
You STILL don’t really “get” what it means to choose your keywords or optimize your site.
Your website or blog includes a list of keywords like “author, creative, customer service, Pennsylvania.” I see this everywhere and it’s just the wrong way to do it. These types of keywords are TOO GENERIC and will NEVER get your business noticed!
You are a “DO IT YOURSELF” internet marketer and you’d really like to get the REAL inside scoop on how to drive targeted traffic (and not what some schlub has been telling you to get you all confused so you’ll pay him to do it for you).
(Targeted traffic… you hear those words so frequently, what’s that even MEAN? It means your site brings in visitors who are READY TO BUY what you sell.)
Enough of me trying to explain what Ben articulates so perfectly with his ebook, NicheWork Marketing.
Grab your copy today and FINALLY begin to understand what this “web marketing” thing is all about!
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