Quick! Find the Typo.
March 20th, 2008 Dina at Wordfeeder.com
Did you find the error? It was a tiny one, and probably more difficult to see on a compressed image than it was for me to notice it in the shower this morning. (I know - I’m not so good with posting images yet, but I’ll get there.)
Answer: the words ‘JUGLANS REGIA (WALNUT) SHELL POWDER’ appear in a slightly smaller sized font than the rest of the text.
Looks like someone maybe took that ingredient out and then added it back in later or something. Things like this happen during the creation of product packaging and ingredients lists.
I know that St. Ives has more than one formula now (the other ones make my face burn). So they probably did some kind of copy pickup thing and then someone came in and sloppily edited it.
Nothing Gets By Dina at Wordfeeder.com Copywriting and Marketing, Packaging Proofreader and Super Sleuth.
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March 10th, 2008 Dina at Wordfeeder.com
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