Faded WHAT? Excellent Taglines, Not So Good Clothing Line Names
October 25th, 2008 Dina at Wordfeeder.comI may have mentioned this before. One run-of-the-mill function of being a copywriter involves naming things. People hire us to come up with brainstorms for their company tagline, their clothing line, their advertising campaign slogans, their baby stroller series’, their software program names, so on and so forth.
Today I came upon a great tagline while I was walking the dog. I passed a house where the sign on the front lawn read, “Liberty Construction: The Building Blocks of American Tradition.” That’s superb! If I were in the market for a general contractor, I would totally call up that guy.
Why’s this a good tagline?
Popularity: 11% [?]
Posted in Branding Strategy, Copywriting Services, Copywriting Techniques, Marketing Communications, Print Advertising, Taglines, The Creative, Wordfeeder Copywriting | No Comments »Wife Insurance?
July 14th, 2008 Dina at Wordfeeder.comMy pal Ann Zuccardy of the Vermont Shortbread Company sent me this ad pitching “wife insurance” circa 1940. As a lover of antiques, old music and all things nostalgia, of course this ad tickled my funny bone.
But now the question is: did the person who wrote this copy mean to be funny - or was this the sentiment of the day? It’s hard to know what people were thinking during my Grandma’s era, and what might have passed for humor back then. The tone of this seems rather dramatic, if you ask me. I’m sure today’s leading insurance companies would approve.
So what new type of insurance might be the next step for the next generation of families? How about pet insurance? People are fairly mad about their pets - in fact, I like my pet more than most people! And with dog and cat food companies being responsible for thousands of pet deaths due to their questionable ingredients… I’d say we’ve got ourselves a market here.
Insurance… the biggest scam on the planet. “Here… pay us money *just in case* anything happens. But if nothing happens… we still get to keep your money!”
Burns my brisket, it does.
Popularity: 24% [?]
Posted in Print Advertising, Target Audience, The Creative, Vintage Ads, Word Food, Writing Voice | 3 Comments »