Copywriting Tip: How to Tell if Your Sales Letter is Too Long
September 23rd, 2008 Dina at Wordfeeder.comSeems like nobody can agree on the proper length of an online sales letter. Some copywriters preach that longer is stronger… but perhaps they get paid by the word or the hour? (I get paid by the hour, but I’d rather take the high road on this one).
Others use the argument, “Your sales letter should be as long as it needs to get the message across.” While this is certainly true, it still doesn’t actually provide the confused marketer with an answer, does it?
I’m going to tell you approximately “how long” your sales letter should be - but really, it will depend on how much relevant information you have available to share. Let’s tackle this one section at a time.
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Posted in Business Writing, Commercial Writing, Copywriting Services, Direct Mail Copywriting, Direct Response Copywriting, Marketing Communications, Persuasive Copywriting, Sales Letters, Small Business Marketing, Wordfeeder Copywriting | 2 Comments »Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter
September 21st, 2008 Dina at Wordfeeder.com1. Make use of large (but not too large), bolded headlines. Your sales page will be split up into sections. This may not be obvious to the dazed and confused reader, but you will realize it as you go about crafting the copy. Add an enticing headline to the top of each section. This gives the reader a focal point to pause on as they’re skimming down the page.
2. Bold the important parts. (But try to avoid the OVERUSE of bold. If you bold everything, then nothing will stand out and your sales letter will be painful to view.) Bold the words that stir strong emotion in your reader. Bold the phrases that convey all benefits and advantages to using the product. Bold the calls to action that you want the reader to take. Bold any words that paint a picture of the reader taking the action you desire - even if they are not actual “commands.” Finally, bold the best lines and phrases in your testimonials! And as a PS - bold the product name so it pops off the page and burns into the brain more easily.
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Posted in Commercial Writing, Copywriting for the Web, Persuasive Copywriting, Sales Letters | No Comments »The Formula for Writing a Sales Letter
September 19th, 2008 Dina at Wordfeeder.comDo you feel confused, pressured or overwhelmed at the thought of writing a sales letter for your product? You’re not alone. The sight of that treacherously long page with the neverending streams of words, words, words confounds many.
The good news is, writing a sales letter needn’t be approached with the same dread one might take at having to bang out a college term paper on the night before it’s due. All you really need to do is break it down into manageable parts.
Part 1: Create the “Hooker” Headline and Intro. The “hooker” part of your sales letter includes a headline, subhead, and first paragraph or two. They call it the hooker because it’s meant to hook interest and capture attention. This is frequently done with a series of 3, attention-grabbing questions, but it doesn’t have to. One such question might be: “Are you sick of enduring fad diet after fad diet, only to gain all the weight back as soon as you fall off the wagon?”
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Posted in Commercial Writing, Copywriting Services, Direct Mail Copywriting, Direct Response Copywriting, Marketing Communications, Persuasive Copywriting, Sales Letters, Target Audience, The Creative, Writing Voice | No Comments »Is there a formula for writing copy that sells?
June 4th, 2008 Dina at Wordfeeder.comI did some work for a new client this week who asked me the following question via email:
What makes an ad work? What in an ad gets someone to contact me, or better yet what is the formula to writing ads since I will have to continually be changing them to stay fresh?
Yes, there’s a formula, although those who have been writing copy for a long time don’t necessarily have to run through this checklist. They just end up writing “standard ad copy” automatically. It’s not unlike riding a bike or doing the dishes - after you get good at it, you just don’t need to think about the steps anymore.
Okay, so here’s my response to the question.
In ad copywriting, many follow what’s known as the AIDA formula - Attention, Interest, Desire, Action. This is the short explanation of how it goes.
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Posted in AIDA Method, Call to Action, Copywriting Big Guns, Copywriting Techniques, Direct Mail Copywriting, Direct Response Copywriting, Persuasive Copywriting, Sales Letters, Wordfeeder Copywriting | 2 Comments »Copywriter’s Selling Trick: Embedded Commands
February 28th, 2008 Dina at Wordfeeder.comMost forms of copywriting fall under the umbrella of direct response writing. Basically, you’re asking the reader to do something specific as they’re reading, or once they’ve finished. This can be ordering a product, subscribing to a newsletter or entering their e-mail address.
There are many different techniques used to get a reaction from people, but I’m going to tell you about an effective, if often underused, way to get readers to do your bidding.
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Posted in Direct Response Copywriting, Sales Letters, Wordfeeder Copywriting | 5 Comments »How Emotionally Driven Copywriting can Increase Your Bottom Line
December 11th, 2007 Dina at Wordfeeder.comfrom Wordfeeder.com Copywriting & Marketing
All of us make purchases – both on and offline – based on our emotional attachment to what we’re buying.
It’s said that we buy things based on our emotions and then rationalize them with logic.
Take the purchase of a vehicle for example. If all we’re concerned about is getting from point A to point B we’d buy the cheapest, most economical car and be done with it. But when we buy vehicles, we’re buying more than transportation. We’re buying something that makes us feel cool, rich, popular, etc.
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Posted in Brochure Copywriting, Copywriting Techniques, Copywriting for the Web, Direct Mail Copywriting, Landing Pages, Sales Letters, Wordfeeder Copywriting | No Comments »