Copywriting: Why It’s Better to Write the Homepage Last
September 29th, 2008 Dina at Wordfeeder.comWhen you first sit down to write website copy, which page would you think you’d be writing first? The homepage, right?
Usually when I begin writing web copy for new clients, they assume I’ll be writing the homepage first and then moving on to the supporting pages like “About Us,” “Services,” et cetera. It would seem to make sense to work this way, wouldn’t it? Well… not so much if you really consider the function of the homepage as compared to the rest of the website, and the approach you need to take if you want to “hit it dead on” without having to crank out multiple redrafts and wasting tons of time and energy.
The clients who expect this often display what I call Home/About Us confusion. That is, they expect that a summary of the company will appear on the front page of their website. Actually, this is not the case. Recall that a company synopsis is what the About page is for! Head spinning yet? I thought so.
Okay, here’s the thing. The homepage of your website is the “megaphone” that turns heads and gets people excited and curious about what’s inside. Ideally, you’d want people to feel inspired immediately, and then call you up and ask you to do business with them. But, because people rarely act on the first impulse, we have supporting pages to help build their confidence in your ability even further.
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Posted in Copywriting Services, Copywriting for the Web, Search Engine Copywriting, The Copywriting Client | No Comments »Your Website: Not Just Another Pretty Face
August 5th, 2008 Dina at Wordfeeder.comDo you ever wonder, “What the heck did I spend all this money and time designing a website for?”
The whole point in having a website is to be FOUND by those who are ALREADY LOOKING for what you’ve got. Webmasters don’t create sites to be “pretty” (although an attractively designed website is NEVER a bad thing!). We create them:
1. to drive traffic TO the pages from Google and the other search engines, and
2. to use cues such as “sign up now!” or “become a member” as a means of corralling in a continuous stream of leads.
A huge part of marketing your website is picking ONE key search term and then optimizing your site for that term. If your webmaster initially does a good job of building and search optimizing your basic site of, say, 8 or 10 pages, you’ll probably soon be seeing yourself coming up on page 7 for your main search term.
In order to bring your site up to Page 1 for that search term, this is what you’d have to do over time:
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Posted in Copywriting for the Web, Search Engine Copywriting | No Comments »Outsourcing a Copywriter? Here’s What You Should Know.
May 22nd, 2008 Dina at Wordfeeder.com
Many people who outsource copywriting and website marketing projects are concerned with keeping costs down. There is a simple solution to this without sacrificing quality: work together with the copywriter and strive for the highest level of productivity. Here are a few tips for making the process as seamless as possible and letting your copywriter do the best job she can for you.
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Posted in Business Writing, Copywriting Services, Marketing Communications, Project Manager, Search Engine Copywriting, Small Business Marketing, The Copywriting Client, Wordfeeder Copywriting | 1 Comment »