Are Demographics Dead?
March 19th, 2008 Dina at Wordfeeder.comOne of my copywriting clients has challenged me to write an article claiming that “demographics and psychographics are becoming obsolete.” The rationale being that he attracts coaching clients from all ages, income levels and walks of life.
I spent a restless night with this one rolling around in my head. My client wants me to revoke everything that’s been drilled into my brain for the last 15 years about target markets and ideal customers and who I’m writing to?
When someone makes a bold assertion like this one, I’m inclined to analyze their marketing behavior. So what’s my client been doing all this time to bring in such a vast and varied smorgasbord of clientele?
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Posted in Blogging Tips, Branding Strategy, Creative Platform, Marketing Communications, Social Media, Target Audience, The Copywriting Client, The Creative | 6 Comments »100 Marketing Secrets
March 18th, 2008 Dina at Wordfeeder.comI just wanted to call to your attention a compilation that Anita Campbell of Small Business Trends has put together.
It’s her 100 Marketing Secrets downloadable report, contributed by the readers of Small Business Trends, including a panel of hand-picked, well-known names in the industry.
If you want to download the report instantly, click here.
If you prefer to poke around on Anita’s site and blog first, visit http://smallbiztrends.com.
What’s especially nice about this, for me, is that I got to help Anita compile and organize the report, and she has publicly acknowledged this on her blog. What a great feeling, and the gesture really says a lot about Anita’s character.
Another perk to being behind the scenes on a project like this is taking the time to click through to each contributor’s website. I’ve gotten to know some people in the marketing industry who I didn’t know before.
Download Anita Campbell’s 100 Marketing Secrets report!
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Posted in Branding Strategy, Business Management, Gracias, In the Spotlight, Marketing Communications, Resource Room, Small Business Marketing, Social Media | No Comments »