The Almighty Tagline and Why Your Company Needs One
February 13th, 2008 Dina at Wordfeeder.comThe tagline is a short, one-liner that follows your company name and makes an emphatic, philosophical statement about your business. A good tagline captures the heart and soul of your company in a single, compelling sentence or phrase. It’s often a call to action (Nike: Just Do It) but it doesn’t have to be.
A tagline is conceptual in nature. It is the abbreviated version of your Company Philosophy or USP (Unique Selling Proposition). Your tagline should convey the greatest values embodied by your organization, or your reason for being.
Who doesn’t enjoy a snappy and clever tagline? Recall these famous taglines that have stayed with us for decades:
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Posted in Branding Strategy, Copywriting Techniques, Taglines, The Creative | 2 Comments »