Copywriting on the Fly

Headline Gone Wrong?

May 21st, 2008 Dina at Wordfeeder.com

I was just over on Technorati, checking my stats, when I came across this headline:

Man Arrested With Explosives at Swedish Nuclear Plant

I know what they mean, but the order of these words implies that the man AND the explosives were arrested.

I feel this could be improved simply by moving a few words around, so that it reads:

Man With Explosives Arrested at Swedish Nuclear Plant

What’s your take? Tell the copywriter how you’d edit this one.

- Dina at Wordfeeder.com

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Posted in Copy Wrong, Headline How-To |

2 Responses to “Headline Gone Wrong?”

  1. RobM1981 Says:
    May 27th, 2008 at 10:39 am

    Actually, to me it sounds as if they used explosives to arrest him… :)

  2. Dina at Wordfeeder.com Says:
    May 27th, 2008 at 10:43 am

    Hi Rob,

    I concur! Thanks for stopping by.

    Dina