Big Brand Awareness
May 28th, 2007 Dina at Wordfeeder.comDid you ever stop to think about WHY you insist on putting Hellman’s Mayonnaise in your potato salad, as opposed to the No-Frills brand?
Did you ever consider that Allegra or Claritin might not be any better than the generic allergy medication found on the shelves of your neighborhood drug store?
Did you ever wonder how you got roped into upgrading the security system on your computer several times a year… or who in fact PROVED that it was in fact more economical to buy a Japanese car?
There is a reason why your home is stuffed to maximum capacity with brand name items, and why you place your utter faith as a consumer in what massive corporations have to say about life and how you should live it.
It’s all due to the power of branding and the impact of persuasive copywriting.
When you open your garage, your closet, your medicine cabinet, your office door or your kitchen pantry, what do you see? Let me guess: you see rows and rows of name brands… Honda, Toro, Polo, Liz Claiborne, Berbery, Longaberger, Miracle Gro, Bayer, Tylenol, Oral-B, HealthTex, Fisher-Price, Hewlett-Packard, E-Machines, Coke, Minute Maid, Farberware, Maytag… the list goes on forever!
And all those names represent the END result of powerful marketing in action. Brand name products on your shelf. And you really believe in those brands, don’t you? They have you. There’s trust there. That trust was built over YEARS of strong branding and persuasive copywriting. Believe it!
Now if you yourself own a business, you’re struggling to establish your own brand. Maybe you’re even developing a small following… it’s coming, slowly. But at some point, maybe now, maybe a year from now, sales will have capped off and you’ll be asking yourself:
How do I get more people to buy from me?
How to take this marketing thing up a notch and then step into the realm of Big Brand Awareness? (the one that means making REAL money at what you do and not just “supplemental income” a.k.a. pocket change).
How will you become a household brand on the internet?
Let’s talk about the web. Just like there are major corporate brands, there are “major players” on the internet - folks who have built up their presence and can now call the shots that the rest of us follow. You know who I mean. The ones who dictate which software you should buy, which books you should read, what “the right way” to write articles is, which seminars are “must attend” events, what networks to join and what your website should look like.
Are these guys really any better than you? Are they somehow more deserving of success than you are? Are their ideas more intelligent?
Why am I even bringing this up?
I’m bringing this up to show how crowds of people follow leaders. If you want to make more money, you’ve got to become a leader. Leadership starts with communication, and in advertising, that’s copywriting.
If you want to become highly successful, then you’ve got to emulate those who are already standing where you want to be.
Like you, I wanted to know the secret to selling success. I wanted to nail down the EXACT manner in which the Experts spoke to their audiences and how they managed to exert that magnetic pull. So I did some snooping around. I looked between the lines. I did it for over a decade, in fact… and I’m still peeking and poking, watching and learning.
What I found in EVERY CASE, was that there are some very basic copywriting strategies at play. Some of these techniques can be credited to the advertising masters. Some I took the liberty of nicknaming myself. But one thing’s for certain: ALL of them are used by pro copywriters to sell products who do it as easy as breathing.
I’m going to tell you exactly what these copywriting strategies consist of. But I want to do it slowly, one lesson at a time, so you don’t miss anything.
Stay tuned to the New and Improved Copywriting Blog from Dina at Wordfeeder.com.
I promise that this is going to be the place where I teach you everything I know about writing copy that sells.
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