Copywriting Tip: How to Tell if Your Sales Letter is Too Long

September 23rd, 2008 Dina at Wordfeeder.com

by Dina Giolitto

Seems like nobody can agree on the proper length of an online sales letter. Some copywriters preach that longer is stronger… but perhaps they get paid by the word or the hour? (I get paid by the hour, but I’d rather take the high road on this one).

Others use the argument, “Your sales letter should be as long as it needs to get the message across.” While this is certainly true, it still doesn’t actually provide the confused marketer with an answer, does it?

I’m going to tell you approximately “how long” your sales letter should be - but really, it will depend on how much relevant information you have available to share. Let’s tackle this one section at a time.

(Continue reading “How to Tell if Your Sales Letter is Too Long“)

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Posted in Business Writing, Commercial Writing, Copywriting Services, Direct Mail Copywriting, Direct Response Copywriting, Marketing Communications, Persuasive Copywriting, Sales Letters, Small Business Marketing, Wordfeeder Copywriting |

2 Responses to “Copywriting Tip: How to Tell if Your Sales Letter is Too Long”

1. Matt Ambrose Says:
   September 23rd, 2008 at 11:25 am

   I think it also depends on the value of the item and the barriers you need to overcome to persuade them to buy. An advantage of the web is that you can test different landing pages to see which works best.

   Test, tweak and repeat.

2. Dina at Wordfeeder.com Says:
   September 23rd, 2008 at 3:23 pm

   Hi Matt,

   Absolutely - I could not agree more. The web is about infinite possibilities and global reach. It’s the same creative selling potential as print advertising, but without the expense on paper and postage. I regularly become awestruck and flabbergasted at what you can accomplish on the World Wide Web.

   Thank you for leaving your thoughts with us here!

   Dina

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