Copywriting on the Fly

Grammar Question: Forward or Forwards?

September 9th, 2008 Dina at Wordfeeder.com

A Wordfeeder Reader Writes In:

Dina,

I have a question about grammar, and I consider you an expert. Can you help me?

In emails to customers, I like to say “I am looking forward to our blah blah” … or do I say “I am looking forwards to our… (etc., etc.)?”

Also, when you say, “I look forward to the meeting…” do you say “forward” or “forwards?”

Thanks,

Tim

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Dina Responds:

Dear Tim,

Thank you for submitting your grammar question!

It’s “look forward.”

“I look forward to speaking with you later.”

Do you know what stumps me? Forward, as a direction. Is it forward, or forwards?? “Facing forward.”

“Facing forwards??”

The more I look at that word, the weirder it gets. FOR-WARD. What an awkard grouping of letters!

All right, I went to the dictionary (yes, even we “grammar gurus” occasionally defer to a Higher Authority), and it’s basically acknowledging that “forwards” is a variation of “forward.” But then they show a ton of examples and NONE of them use “forwards” with an s.

So I would say just stick to “forward,” except with referring to certain types of football players in the plural form.

Good luck with your marketing communication!

Warm regards,

Dina Giolitto

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