Quick! Find the Typo.
March 20th, 2008 Dina at Wordfeeder.com
Did you find the error? It was a tiny one, and probably more difficult to see on a compressed image than it was for me to notice it in the shower this morning. (I know - I’m not so good with posting images yet, but I’ll get there.)
Answer: the words ‘JUGLANS REGIA (WALNUT) SHELL POWDER’ appear in a slightly smaller sized font than the rest of the text.
Looks like someone maybe took that ingredient out and then added it back in later or something. Things like this happen during the creation of product packaging and ingredients lists.
I know that St. Ives has more than one formula now (the other ones make my face burn). So they probably did some kind of copy pickup thing and then someone came in and sloppily edited it.
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March 23rd, 2008 at 8:35 pm
You have got to be kidding!! To notice something like that means you are so incredibly bored in the shower, or the most astute observor that has ever lived.
In any case Diana, I don’t want you looking at my blog. God knows what you’ll find there.
The Masked Millionarie
March 23rd, 2008 at 9:02 pm
Hi Masked Millionaire,
Unfortunately I think my eyes are just trained for this kind of thing. Part of my job has included proofreading packaging and ingredients lists. Not lately, but it’s something I’ve definitely done for people.
Old habits die hard, I guess!