Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter

September 21st, 2008 Dina at Wordfeeder.com

by Dina Giolitto

1. Make use of large (but not too large), bolded headlines. Your sales page will be split up into sections. This may not be obvious to the dazed and confused reader, but you will realize it as you go about crafting the copy. Add an enticing headline to the top of each section. This gives the reader a focal point to pause on as they’re skimming down the page.

2. Bold the important parts. (But try to avoid the OVERUSE of bold. If you bold everything, then nothing will stand out and your sales letter will be painful to view.) Bold the words that stir strong emotion in your reader. Bold the phrases that convey all benefits and advantages to using the product. Bold the calls to action that you want the reader to take. Bold any words that paint a picture of the reader taking the action you desire - even if they are not actual “commands.” Finally, bold the best lines and phrases in your testimonials! And as a PS - bold the product name so it pops off the page and burns into the brain more easily.

Continue reading “Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter”

Popularity: 13% [?]

Posted in Commercial Writing, Copywriting for the Web, Persuasive Copywriting, Sales Letters |

Comments are closed.

This blog is protected by Dave's Spam Karma 2: 2043 Spams eaten and counting...