Copywriting on the Fly

The Formula for Writing a Sales Letter

September 19th, 2008 Dina at Wordfeeder.com

by Dina Giolitto

Do you feel confused, pressured or overwhelmed at the thought of writing a sales letter for your product? You’re not alone. The sight of that treacherously long page with the neverending streams of words, words, words confounds many.

The good news is, writing a sales letter needn’t be approached with the same dread one might take at having to bang out a college term paper on the night before it’s due. All you really need to do is break it down into manageable parts.

Part 1: Create the “Hooker” Headline and Intro. The “hooker” part of your sales letter includes a headline, subhead, and first paragraph or two. They call it the hooker because it’s meant to hook interest and capture attention. This is frequently done with a series of 3, attention-grabbing questions, but it doesn’t have to. One such question might be: “Are you sick of enduring fad diet after fad diet, only to gain all the weight back as soon as you fall off the wagon?”

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Posted in Commercial Writing, Copywriting Services, Direct Mail Copywriting, Direct Response Copywriting, Marketing Communications, Persuasive Copywriting, Sales Letters, Target Audience, The Creative, Writing Voice |

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