Copywriting: Why It’s Better to Write the Homepage Last
September 29th, 2008 Dina at Wordfeeder.comWhen you first sit down to write website copy, which page would you think you’d be writing first? The homepage, right?
Usually when I begin writing web copy for new clients, they assume I’ll be writing the homepage first and then moving on to the supporting pages like “About Us,” “Services,” et cetera. It would seem to make sense to work this way, wouldn’t it? Well… not so much if you really consider the function of the homepage as compared to the rest of the website, and the approach you need to take if you want to “hit it dead on” without having to crank out multiple redrafts and wasting tons of time and energy.
The clients who expect this often display what I call Home/About Us confusion. That is, they expect that a summary of the company will appear on the front page of their website. Actually, this is not the case. Recall that a company synopsis is what the About page is for! Head spinning yet? I thought so.
Okay, here’s the thing. The homepage of your website is the “megaphone” that turns heads and gets people excited and curious about what’s inside. Ideally, you’d want people to feel inspired immediately, and then call you up and ask you to do business with them. But, because people rarely act on the first impulse, we have supporting pages to help build their confidence in your ability even further.
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