If you read my previous article, How
Does a Copywriter Blog for Someone Else?, then you likely
have some tasks in mind that you might be able to outsource
to your copywriter and get things humming on your blog. Below
you'll find a list of blog-related marketing tasks that a
copywriter can help with:
Your Domain. Finding
a good and sticky one.
Your Tagline. What’s
that top header going to say?
Your Newsletter.
What will the name of your monthly or bimonthly mailings be?
How will you organize your mailings and features?
Your Articles.
You can’t write every blog post, but you can have a
copywriter hone and refine the ideas you come up with for
articles.
Your Media Room. Speakers
and high profile bloggers may want a separate area where the
media can learn more and read company news.
Your Company Press
Releases. A copywriter can turn your company news into
human interest.
Your Static Pages.
People will want to know “the man or woman behind
the blog.” What will your About, Services and other
supporting pages say?
Your Product Mix.
This is the most important part. What will you plan
to sell people from your blog and newsletter?
Blogging takes time, patience and sustained
effort.
You won’t have a ragingly popular
blog within weeks of becoming a blogger. In fact… chances
are, the first blog you create will go through several incarnations
before it really feels like you and begins to pull the traffic
that you’re looking to bring in. Some of my clients
have experienced amazing success blogging - and ended up creating
some of the most attractive blogs on the ‘net. But it
took time, effort, commitment and the willingness to be flexible
and keep changing as needed. Your blog will be your living,
breathing marketing experiment!
The key is to have an open mind - be willing
to just put it out there, and keep it going even when you
feel like your blog is headed in the entirely wrong direction.
This is true creative license, and a lot of people aren’t
used to having this kind of freedom. But it’s the best
kind to have and you can do anything with it!
If your blog sucks at first, don’t
scrap it. Just give it a facelift, maybe change the focus
of your posts, and keep blogging. Talk to your marketing person/copywriter
to find ways to improve what you don’t like about your
blog.
