June 2008

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

I've made some changes to the newsletter - including the addition of a brand-new blog for people who do what I do: manage businesses on the web.

Stop by for a taste of Entrepreneur's Breakfast: Marketing Over Easy.

This month, we're having a little from Column A and a little from Column B. Enjoy!

Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com

Outsourcing a Copywriter? Here's What You Should Know.

Many people who outsource copywriting and website marketing projects are concerned with keeping costs down. There is a simple solution to this without sacrificing quality: work together with the copywriter and strive for the highest level of productivity. Here are a few tips for making the process as seamless as possible and letting your copywriter do the best job she can for you.

1. Know what type of copy you need.

You’d be surprised at the number of people who hire a copywriter to write a web page without having a good idea of just what, precisely, they want that web page to do. The fact is, a web page (and by extension, almost any other written product) can serve many different purposes.

Read more.

MORE COPYWRITING ON THE FLY

Branding as Part of Your Business Disaster Recovery Plan

Copywriting Tricks: Mastering the Voice

A Stern Lecture for Those Considering Having Their Ebooks Edited

WORDFEEDER COPYWRITING AND MARKETING SERVICES

At Wordfeeder.com, we partner creatively with you to develop:
  • Websites that convert clients
  • Blogs that host intelligent life forms
  • Articles that attract interest.
  • Email newsletters that reach your readers
  • Brochures that build trust in your brand
  • Postcards that persuade

    ...and much more

Contact dina@wordfeeder.com for a custom copywriting quote today.
 
 

Competition Getting You Down? Why Envy is Your Biggest Motivator

It doesn’t matter if you’re a Fortune 500 exec or a one-man freelancing show. There will be times when you look at companies whose services compete with yours, and your stomach will sink into your shoes.

How can you possibly live up to that, you wonder, gawking at what is clearly The Cleverest Ad Ever Written, or enviously scanning hundreds upon hundreds of comments on a blog that isn’t yours.

I’m here to tell you that just because your nemesis appears to be the best thing since sliced bread right now, it does NOT mean that you should throw up your hands and throw in the towel.

What it means is you’ve got to USE those jealous pangs to your creative advantage. Some tips and reminders from a copywriter who refuses to see success as a popularity contest.

Read more

ENTREPRENEUR'S BREAKFAST: BLOG BUFFET

Blog Rants: Should You Spew?

You Call Yourself a Consultant?

Slow Page Loads Can Cost You Money

Can Social Networking Help You Get Clients?

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