How to Grow a Profitable Online Business by Publishing Articles
I'm not going to lie, blogger or wanna-be blogger. I'm writing this to light a fire under your butt.
If you're reading this, you're probably wondering what posting blog articles has to do with earning money via the web. Does this actually work? How does it work? How do you turn a blog or website into an automated income generator?
Lots of people go into blogging thinking that they'll magically make a ton of money, by mere virtue of having the blog alone.
Maybe they think that Google Adsense ads will be the thing that bumps them into a higher income bracket.
Maybe they figure that posting a few articles on their blog now and then will cause their home-based, service-oriented business to take off into the six-figure range.
I'm not going to say those things are impossible. Anything's possible, if you're guided by serious experts and you do everything right.
But the fact is, we don't always "do it right." You might start off really strong with your blog, posting every day. But then what happens when you catch the flu, or you take a second job? Who's running your blog content then?
I'm here to remind you that, just like in the real world, your blog can only begin to rake in higher volumes of income if you set it up to receive multiple streams of income.
And just like an actual, in-the-flesh business, a good, income-producing blog needs the tools, systems and people that allow you to "set it and forget it."
The tools are things like blog platforms, web hosting, list management tools, membership sites and other software that make your blog functional for the people who visit.
The systems refer to the actual functioning of said tools, as well as the systems that you use to run specific aspects of your online business. For example, setting up email autoresponders - this is a type of system.
The people, as you might expect, are the live support needed to manage those tools and systems. This might include you, a virtual assistant, a writer, and of course, all of the technical professionals working behind the scenes to ensure the functionality of your chosen tools and systems.
That said, there must be a purpose to having all of this highly detailed functionality in place for your online blogging business.
The purpose of your blog is to sell stuff!
In short, here's what you can sell on your blog to turn it into an actual money maker:
Information products such as article content, eBooks, podcasts, video tutorials, high quality images, special reports, product reviews, recipes, social media posts
Services, such as coaching, virtual assistance, design, writing, tax preparation, and many others
Coaching and consulting packages which contain both services and information products
Hard goods that are niche specific, such as books, garden tools, pet supplies, etc.
In-person classes and paid events
Online classes, such as webinars, video courses, email courses
You can also promote other people as an affiliate. This is a highly effective way to compound your income. It means that when you advertise or recommend other people's hard goods, info products, and coaching packages, you earn a kickback each time someone buys via your link.
All of this said, there must be a thing that drives people to your site and prompts them to use what you've set up, in order to buy whatever you're selling.
That thing, of course is information - set up into an article format that you publish on your blog!
So yes - we're back to the root of it all: articles.
Articles make up not just your single blog posts or website pages, but many other facets of whatever you produce to grow your list and sell online.
Yes - articles are the backbone of ecourses, ebooks, instructional videos, special reports, and much more.
If you really are curious as to how all of this fits together, so that you can start using articles to earn money via your blog...
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