Do you run a niche site, influencer channel or other type of coaching or expert website? Are you having trouble keeping up with social media posting, but hiring a freelance writer just isn’t in the budget? Private label rights articles, or PLR as it’s known, may be the content creation solution for you. Today we’ll cover the best practices for using PLR articles to make social media posts.
Avoid the pitfalls, embrace the best practices. This is the advice you need to put your content creation into hyper-productivity mode. Let’s do this, content creator!
What does private label rights mean?
Private label rights is a type of purchasing rights that can be granted with digital products, such as articles, photos, or design templates. Sellers of private label rights articles grant the end user rights to edit and repurpose the article content.
Private label rights articles are commonly used to create paid digital products, like a PDF guide or course, or an email challenge. They’re also great for general content marketing purposes.
How do people use private label rights articles to create social media posts?
Private label rights, or PLR articles as they’re known, greatly shorten the amount of time spent writing content and posting it on social media. The biggest advantage, if you find a high quality source of PLR, is that the content has already been researched and written.
Not only can you copy and paste entire articles or sections of articles into social media posts, but you can re-use the articles for many other, income-producing purposes. Many high-earning websites utilize PLR to streamline content production, and this includes using them to routinely posting on social media.
Turn a PLR article into a social media post: step by step instructions
PLR articles can be utilized in groupings to dive-deep into subject matter on social media. Those who have used PLR in their content marketing for years have found ways to systemize and streamline the process.
More content means more eyes on your pages. Better quality content means more engagement. Really great content will likely get you sign-ups and sales. That’s where PLR is really cut out for the task.
If you’ve never used PLR articles as social media content before, here’s an easy how-to that you can try out tonight if you like.
- Step 1: Decide on a topic you’ll focus on. Ideally, the topic will build interest toward an end-result action -like signing up for your program, or reaching out to you for service bookings.
- Step 2: Navigate to your PLR article collection and grab a relevant content pack that is on topic.
- Step 3: Open the document. Highlight and copy the text you’d like to feature in the social media post.
- Step 4: Paste the copied content into the post.
- Step 5: Edit the content to become unique. You can do things like edit the title, totally rewrite the first paragraph, and change points around.
- Step 6: Add an image. Pull one from your collection, or download and then upload from a stock image site. It’s a smart idea to edit the image in Canva to make it unique.
- Step 7: Add a call to action. Some social media sites bury posts that contain links. So if you plan to drive traffic to a sign-up page, let folks know to visit the first comment to sign up, and then post the link there.
How to Streamline Social Media Posting Using PLR Articles
A lot of content creators take a daily approach to posting on social media. They have a vague idea of what they want to say, and to which niche audience. But they may not have developed a theme for what they’re sharing.
If you want to go a little deeper and be more strategic about sharing on social media, grab a set of PLR articles that all focus on a single topic. Continue posting to this topic for a full week, 2 weeks, or even a month or season.
Your goal would be to drive traffic from the social media posts, to your website where they can sign up for whatever you’re currently offering.
So it might be something like an email challenge, a coaching class, a digital product that you launched, or maybe you just want to build your list of potential customers.
PLR articles make an easy way to get in-depth content on a single topic. Imagine if you had to write the aritcles from scratch, or spend hundreds per article to have them written by a professional?
PLR is a gift in that you get many related articles that have been well-researched, well-developed and sourced with expert quotes and stats.
Here’s how to streamline your strategic social media posting plan using PLR articles, AND monetize while you do it:
- Select a group of articles that all relate, which cover a sought-after topic in your niche.
- Store the articles in a topic-labeled folder so you can access them easily as needed.
- Compile images that match the topic. These can be found in your personal photo collection, on stock photo sites, or even Canva. You can type the article titles into each image that you plan to feature, if desired.
- Use the articles from the existing PLR article pack to create an e-guide or email series. Set up your digital product for sale on your site.
- Copy the text. When you’re ready to start driving traffic to your course or product via social media, open the document of articles. Copy and paste one article into a social media post and add an image. EDIT the article text. This is very important. You don’t have to go crazy, but do change the title, headings, and switch the points around.
- Add the call to action and link in the first comment. The link should go to your landing page where customers can sign up or order.
- Repeat your social media posting ritual each day, until you’ve used up all the articles in the pack.
Best practices for turning PLR articles into social media posts
- Get a really good source of PLR articles. Not every article site is going to measure up. Research, read reviews, and sample a small article pack or two to make sure of the quality.
- Make sure you edit the articles. It’s always safer to vary up the wording on whatever you cross-post from one form of media to the next.
- Retool the content for the audience. You may have different sub-niches of your main market. Change the writing voice slightly from one social media group or platform to the next, as appropriate.
- Vary the length of your posts. You don’t have to post an entire, 600+ word article in every post. Some posts can be a few paragraphs.
- Consider driving traffic from the social media post to an article published on your blog. If you’ve already posted a PLR article on your blog and want to drive traffic there, grab a section or major point from the article. Copy it, edit and finesse it. Paste into the social media post along with an image. Then tell readers they can read more in the comments. Share the link there.
- Share the juicy points, but save some nuggets for the paid product. You don’t want to give everything away. It’s okay to tell your readers, “If you appreciate this tip, we have even more for you with our course on (whatever topic your course is on).” That way, they’ll know that you shared some of the wisdom with them, and they should expect to see it in a new and more detailed form after they order the paid version.
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