An email-based gratitude journaling challenge gives you a way to stay connected with clients while guiding them through a structured reflection practice. Instead of sending occasional updates or reminders, you can deliver a meaningful experience directly to their inbox.
Turn Your Gratitude Challenge Into a Guided Email Journey
Your clients don’t only grow during scheduled coaching sessions. The thoughts they have between appointments, the habits they practice, and the moments they pause on all contribute to their personal development journey. Think of your email challenge as a series of small coaching touchpoints.
Each message gives your client something valuable to explore:
- A short lesson
- A gratitude theme
- Reflection questions
- A journaling activity
- An invitation to consider a new perspective
Your client opens the email, spends a few minutes reflecting, and continues building awareness between coaching conversations.
Decide Who Your Challenge Is For and How You’ll Present
Before writing your emails, consider the role this challenge plays in your business. You have many options for turning existing gratitude content into different coaching assets.
And if you order gratitude challenge content with private label rights, in most cases you get to repurpose parts or all of the content to publish how you like.
You might use a gratitude challenge as:
- A bonus for current coaching clients
- A welcome experience for new clients
- A group coaching add-on
- A list-building free offer
- A way to reconnect with past clients
The same gratitude content can support different parts of your coaching business depending on how you package it.
Build Each Email Around One Gratitude Theme
Avoid overwhelming participants with too much information. One email should focus on one idea.
Examples of what to include in your gratitude email challenge:
Gratitude for Relationships
Help clients reflect on the people who have supported them.
Gratitude for Personal Growth
Encourage clients to recognize lessons, progress, and changes.
Gratitude for Everyday Moments
Invite clients to notice small experiences they often overlook.
A focused theme gives clients a clear direction for their journaling.
Add Questions That Encourage Personal Reflection
The best gratitude emails do more than tell clients what to appreciate. They invite them to think, and truly immerse in the meaningful moments life gifts them daily.
Gratitude is powerful. A daily practice slowly reshapes our mental outlook.
Over time, this looks like seeing opportunities and connections where blocks and pitfalls once crowded your head space.
An attitude of gratitude also brings contentment, to soothe the spirit and stop racing thoughts. The physiological benefits of this are immense.
To coax along this mental and emotional shift, present gratitude journaling opportunies to look beyond the surface.
Our 30 Days Thankful content is carefully crafted to inspire deeper meaning, to embrace what it means to fully live.
Going Deeper: Gratitude Content to Encourage Self-Reflection
Let’s discover ways that a gratitude journal can present questions and make readers think, explore emotions, and expand their perspective.
Instead of: “Be grateful for your family”…
Paint vivid imagery that clients will associate with their own pleasant memories:
- “the comforting aroma of Mom’s peach cobbler”
- “all those times Dad helped with school projects”
Ask: “What is one moment with a loved one that you want to remember?”
Instead of: “Think about your accomplishments”…
Write to encourage self reflection:
- “that proud moment of accomplishment at work”
- “your sports team victory as a kid”
Ask: “What’s a personal moment you’re proud of, and why?”
Thought-provoking essays and questions will help clients connect the lesson to their own lives.
Let Clients Complete the Challenge at Their Own Pace
A self-guided gratitude email challenge works because it respects your client’s schedule.
While in some cases hosting a gratitude challenge on social media might feel right for your group, email-automated journal prompts takes the pressure off you to deliver daily. It also gives participants more freedom in how, when and where they engage.
Some participants will complete each exercise immediately. Others will save emails and return when they have quiet time.
The important part is that the guidance is there when they need it.
How to Set Up Your Automated Email Sequence
The initial setup is all you need to kick off your gratitude journal challenge email sequence.
After all content has been copy and pasted, you’ll be able to deliver the challenge again and again simply by flipping the proverbial “on switch” of your email campaign.
Additionally: if 30 days doesn’t work for your group or your time-frame, set up a 15-day or even a 7-day email challenge instead.
- Start with email marketing tool such as AWeber, Mail Chimp, Kit, or Constant Contact.
- Open your content document that contains your gratitude journaling challenge text.
- With the help of a virtual assistant, or simply spending an afternoon or two copying and pasting into an email sequence.
- You’ll soon have a complete email challenge series.
Journaling essays and prompts will auto-deliver at set intervals, in a hands-off delivery that you only need to configure one time.
New clients can begin the experience automatically after signing up.
Your emails continue providing encouragement and reflection prompts while you focus on personal coaching conversations and client relationships.
Pair Emails With a Printable Gratitude Journal
Many people enjoy having a place to collect their thoughts. Some may skim the emails and lose track due to life getting in the way. The combination of emailed guidance and an electronic journal creates a complete e-learning experience.
The more alternate options you offer for using the content, the more value your participants will feel like they’re getting.
- Give participants the option to download a printable journal.
- They can record their responses, save favorite reflections, and look back on their progress.
- Some clients might wish to share their journal writings with you for feedback and additional guidance.
- This is a perfect way to put a coaching tool to work for deeper insights, and future goals clients can work on with your guidance.
Encourage Clients to Share Their Insights
Your emails can also use the gratitude journal prompts, and their completed homework, to initiate conversations.
Ask clients to reply with:
- A favorite reflection
- A discovery they made
- Something they want to remember
- A question they’d like to explore
These responses can lead to deeper coaching discussions and help you understand what matters most to your clients.
Create Your Own Branded Gratitude Email Challenge
You don’t have to write an entire month of gratitude lessons from scratch.
A done-for-you gratitude challenge lets you customize the content to match your coaching style, and even choose your delivery method.
Add your branding, and deliver a polished experience to your clients.
The 30 Days Thankful Gratitude Journaling Challenge includes guided gratitude content, editable files, and Canva templates you can personalize for your own coaching business.
Turn a simple gratitude practice into a meaningful email experience your clients can complete wherever they are.
Where to Find Done-for-You Gratitude Journaling Content
Building a complete gratitude challenge involves more than choosing a few prompts. You need engaging daily content, thoughtful reflection activities, and a professional journal experience your clients can follow from start to finish.
The 30 Days Thankful Gratitude Journaling Challenge gives coaches a starting point for launching their own gratitude experience.
The Wordfeeder 30 Days Thankful DFY content package includes Canva journal templates, editable files, and guided gratitude content you can personalize for your coaching business.
Host your own gratitude journaling challenge quickly and easily with high quality done-for-you content on your side.
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