It’s been proven time and again that email newsletters bring sales. Every company should send one at least quarterly, yet so many can’t seem to get on the ball with this important marketing task that is honestly so easy to execute once you get into the habit. Today I’d love to share with you a content marketing shortcut used by the top earners in online business. Let’s talk about how to create your company newsletter using PLR articles.
Before we go into the steps, let’s just cover PLR and what it means. “PLR” stands for private label rights. At Wordfeeder and other sites like ours, we research, write and package up PLR articles for sale. They’re both affordable and useful to use in your content marketing projects.
What can PLR Articles Do for Your Company?
- Get you into a regular habit of posting content
- Position you as an authority by sharing helpful information
- Build your prominence in a particular niche
- Serve as a content draft that shapes your marketing projects
- Become digital products, like guides and courses, to sell or share and grow your list
- Get incorporated into your marketing presentations
- Put your daily content publishing on autopilot
- Be edited, made over, and used in all kinds of projects, again and again
Just How Easy is it to Send an Email Newsletter?
If you’re not into the habit of publishing a company newsletter, email serves as the conduit to reach a mass audience of potential customers all at once. Picture yourself taking action in a day:
- Create, write, edit and publish your newsletter.
- Choose your recipients and hit send on the broadcast.
- Check your email for potential queries.
- Sign a new client on, or watch the digital product sales roll in.
Email Newsletter Preliminaries
Before you send out your first mailing, you need to have some subscribers on your list. Here’s how to get some:
Sign up for a membership with Aweber, Mail Chimp, Kit, or another company like these.
Place a subscriber form on your site and publish content there, to begin building your list.
Other ways to collect subscribers:
- Offer an opt-in gift like a simple guide to teach readers what they want to know.
- Request email addresses from visitors to your store, or guests at events you speak at.
- Attend networking events and ask for email addresses there.
- Post updates on social media, and link to your sign-up form from your pages and groups.
- Ask customers and clients to provide an email address where you can send correspondence, including tips and special offers.
How to Use PLR Articles to Create Your Company Newsletter: Step by Step Guidance
Want a simple formula for creating your company newsletter using PLR articles? Basic steps are shown below.
- Plan your topics.
- Gather content.
- Grab an article.
- Edit your copy.
- Add a promo.
- Insert images.
- Proofread all copy.
- Setup and send.
Plan your newsletter topics.
The first step in how to create your company newsletter using PLR articles is to choose a topic. Many companies offer seasonal specials, or focus on particular aspects of business at certain times of the year. Example, a landscaping company might send reminders to start planning yard cleanups as soon as February.
If you’re pressed for time or overwhelmed, just focus on one single newsletter issue. Choose a topic based on seasonal value, and then proceed with creating the newsletter.
If you’re on a roll and ready to plan a full year’s worth of newsletters, then make a list of topics to focus each issue on. Plan a theme around said topic. Pair a promotion with each issue.
For example, if you post a cooking blog, you could choose the following:
- Spring theme: fresh salads. Article focus: Tips for simple, tasty salads. Ebook download: 5 salad recipes using spring veggies
- Summer theme: cold soups. Promo: 50% off our Best Soup Recipes e-guide
- (so on and so forth)
Gather content.
You’ll need a few different types of content for your email newsletter. This can be relatively simple, or a little more complicated depending on how detailed you want to get. Don’t forget, even if the first year’s newsletter stays relatively simple, you can always ramp things up in coming years. Pick and choose whatever you’re able to manage from the below list, using a combo of your own resources, outsourcing, or private label content sources found online.
- Articles
- Tips
- Images
- Quotes and Stats
- Testimonials
- Q&A Content
- Case Studies
Grab an article.
Private label rights articles make the best newsletter content publishing shortcut. What would have taken you possibly days to write from scratch, you can now get started on immediately with a draft in hand. Find one, or eve better, a set of articles that work for the current season or theme of your newsletter.
For example, if you publish to the mental health niche and you’re working on the winter quarterly newsletter, you might focus on depression as a topic of interest. PLR articles on depression can be the feature of your newsletter, as well as your blog and social media pages while you’re at it.
Edit your PLR article(s).
Here’s a quick tutorial on how to edit PLR articles without a lot of fuss and struggle.
- Change the title and all subheadings to something fresh, relevant, and keyword friendly.
- Rewrite the first paragraph (they’re typically only a few sentences if this is a web-ready article).
- Switch around the points.
- Add lists, including ordered lists and bulleted lists, if they help the article content flow better.
- Check the writing voice. Does this speak to a specific niche? If not, make some tweaks that help you connect emotionally with the reader.
- Check the provided examples. Again, do they fit the niche? If not, edit them. If there aren’t any really strong examples, add some to your article.
Add a promo.
Your company newsletter doesn’t always require a promotion. But if you have a little extra time to form one, it’s good to have because you can use the promo to inspire action. Some good ground rules for promo creation:
- Make it relevant.
- Make it timely.
- Offer a discount or special deal.
- Create a start and end date.
- Add a call to action.
Insert images.
Your newsletter will capture and hold attention if you add great looking images. As with PLR articles, low-cost images with private label and commercial resell rights use can be found online. Try websites like Pexels.com or Pixabay.com. Sign up for a membership there if you plan to routinely post images.
Tips for using images in your newsletter:
Your images must live on a live website for them to show up in an email. You are not sharing the actual file. Instead, inside the newsletter body, you’re linking to the file. So that means:
- Upload the image.
- Insert the image.
- Paste in the image link.
You should also resize images that will appear in your email newsletter. Many newbies to email marketing miss this. Change to the source code side of your email. Edit the image properties so that the width is about 350 pixels across or less. Check the view again to be sure the image is sized correctly for viewing and scrolling.
Proofread all copy.
Before you send your newsletter, you’ll want to give it a read-through. Check for and fix the following when proofreading:
- Grammatical errors
- Spelling errors.
- Bulky or awkward wording that can be tightened up.
- Contextual accuracy.
- Links that work.
- Spammy words that could land you in the junk mail folder.
After you edit and proofread your newsletter, send out a test broadcast to your own email address. Read through the newsletter through the eyes of the email recipient. If you find any additional problems, or if anything seem confusing, give it a final tweak. Then prepare to send!
Setup and send.
Prepare to send your email newsletter, by doing the following:
- Select the recipient list(s) of subscribers whom you’d like to send this broadcast.
- Add a “first name” field if desired.
- Check your subject line for relevance, and fix as needed.
- Hit send.
Fun fact: you should also sign up for your own email list, so you can be sure your emails are getting through.
Get Quick and Good at Creating and Sending Your Email Newsletter Using PLR Articles.
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