Hello, my business and life coach friends! The past year and a half of quarantine has been beyond comprehension for many people. Your clients have been impacted. It’s time to come up with solutions that they can use, and will be grateful for the advice from you.
People are faced with serious challenges in their lives. But in 2021, they may be less likely to invest in pricey coaching hours.
You know that your services are sorely needed at this time. Folks continue to struggle. They’re faced with difficult decisions. Things like: do they continue accepting unemployment benefits while holding out for that career opportunity? How do they navigate difficult relationship challenges at this stressful time?
You need to offer them a coaching product or program that meets their needs and budget.
Are your clients prepared to make the jump into uncharted waters of having their own business, or freelancing from home?
As their coach, what can you do to help them reach their goal?
What about relationship challenges?
People are still catching up in their lives. Marriages have fallen under the strain of the too-close-for-comfort quarantine scenario.
In terms of virtual school, we’re not out of the woods yet. Continued half days for kids who have gone back to in-person learning is still a source of stress for many moms. Many have given up their day jobs, sacrificing their contribution to the family finances because they’re needed at home.
Some kids have committed to the full year of virtual school. So for those parents, the struggle and social ramifications continue to pose challenges.
It’s time to plan some programs that help solve problems for your coaching clients
You know that you need to get a cracking on a plan which will permit you to continue the good work that you do. Life coaches, business coaches and empowerment coaches offer useful services and provide support to their clients, fans and followers which they may not be set up for.
Yes, there are tons of solutions within easy reach which will permit you to support your clients in an affordable and useful way.
What do your clients want help with?
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They want to reduce stress
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They want their lives to have meaning and purpose
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They want to start businesses
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They want to do better at the businesses they already have
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They want to manage their lives more efficiently
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They want coping skills for difficult relationships
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They want to attract and build wealth
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They want control over their lives and to be happy and satisfied
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They want to be more mindful and able to experience joy while living in the moment
Depending on the type of coach you are, you might sit down with clients and work through a plan to launch a new business.
Come up with solutions to help your clients to navigate the difficult life challenges. This includes becoming more organized, streamlining daily life, and being able to pivot as needed depending on what’s happening at any given time.
The struggle of your clients is real.
As mentioned, the struggle is real and that includes the financial struggle. If you’ve been a coach who’s relied solely on contracted, booked hours than your bank account may have taken a hit thanks to this pandemic.
It’s time to change things up.
Remember, as a life or business coach, you still have many options for delivering useful advice as well as coming through with support and encouragement for your clients and followers.
Still stuck in the service provider mindset? The time to make a change is now.
NOW is the moment when people feel lost and troubled in their lives and will look to you as a beacon of hope, purpose and direction.
Start thinking in terms of digital products instead of coaching hours.
The gist of this is that you are selling lower priced programs to more people. To accomplish this, you’ll need to begin attracting more subscribers to your email list.
List building is the key, and here’s why.
When you’re a coach with a good size list, you can make everybody happy including yourself.
Instead of selling pricey coaching package to a few select customers, you can sell much lower priced coaching solutions to many, many customers.
And you can recycle and repurpose those programs and products, season after season and year after year, to new people who arrive on your list, as well as to your old, loyal fans and followers.
Don’t wait, Coach. The world needs you now.
If you have been balking on creating digital products and coaching packages that promise smart solutions at a price that your clients and customers can’t resist, now is the time to make the leap.
It will be easy, fun, and lucrative to create a group coaching product. You have a number of options for your clients and customers to choose from. And once you get over the hurdle, you can wash, rinse and repeat as needed which means you’ll have ongoing coaching materials to present.
What types of coaching programs and digital products can you offer?
Let’s take a look at some of the main offerings that you can open up to your list.
Ebooks.
An e-book is the simplest and quickest way to present good advice to help your customers discover solutions to their most challenging struggles. When you considering the topic of your first ebook, explore common challenges that you know your clients or readers have had to face.
Let’s take a simple problem and see how you can wrap it wrap the solution around an e-book.
Client Problem: Career Uncertainty
Maybe your clients need career guidance or tips for launching a business during the pandemic. Lots of people are doing this as a means of survival.
If your clients are not familiar with online business, it’s time to give them the basics.
Your beginner audience craves information and they need it delivered in a very straightforward way. So try to think step by step as you’re creating your ebook that you can later use to design customizable career, business and life plans for your clients.
It really is easy to make an ebook and set it up for sale on your coaching website.
To create your ebook content, start with the problem as we mentioned.
Then write down a series of articles or features that you plan to share in the ebook.
Walk your readers step by step through each article, whether that means explaining a new concept, following through the steps that they’ll need to take, exploring pitfalls and how to deal with them, and other, must-know tips.
Once your ebook is fully developed, put the finishing touches on to make it your own.
This might include your business branding, images to bring excitement and a professional graphic presentation, and links to upsells that you might be offering such as your services or a limited time only coaching package bundle.
You really never know who will bite for coaching services. Be optimistic even as you create your ebook. Making money online is all about the upsell. At the very least make sure that you’ve mentioned your coaching services as an upgrade option.
Use done-for-you content to create group coaching programs
Another coaching product that you can offer is a group coaching program. Again, if you tackle this from a problem-solution standpoint, you can pretty quickly reach your decision in what theme to use for your group coaching workshop or course.
Again, let’s take a look at the problems people currently face in their lives. Maybe they’re feeling very disorganized and stressed because of the constant changes that they’re forced to pivot on at any given moment of their busy days.
Organizational Overhaul to Greatly Improve Your Life could be the perfect topic for your next group coaching program.
It’s up to you what words you choose to describe your coaching courses that you launch. Name your programs something that speaks to the types of clients that you’re looking to attract.
An organizational overhaul might be a welcome solution that clients or your customers can apply to their own daily lives and feel more in control of what’s happening.
Once your clients identify the types of challenges that they’ll need to work on in their life in order to become more organized and save themselves time and energy, they can move into the next phase of finding workable solutions.
Booked coaching hours may be out of the budget for some clients who value your advice and support. Because of this, it’s a smart idea to launch a group coaching program.
Offer groups of your clients a lower price for the material that they can work on in their own lives and customize solutions for themselves.
Come together in a group setting to discuss, bounce ideas off each other and cheer one another on.
Customize your group coaching programs
Once you create your own group coaching program, you can customize it around new themes over and over again
Then, because you’re selling this product to several people in rounds or phases, you can make back your investment and then shift into producing profit.
The key is to design the product in a way that it holds value, while providing an affordable solution that your clients will appreciate and bite for.
What about coaching workshops?
A workshop teaches your coaching clients something new that they didn’t know before. A workshop is a group class where students get hands-on experience learning and trying a new skill.
If they’re into improving their business acumen then your workshop for business coaching clients could be putting systems and technology in place to automate your business processes.
This sounds dry and technical, but it doesn’t have to be. Come up with a juicy theme and tailor the voice of your brand to include high energy verbs and colorful language that resonates with your audience.
What about multifaceted courses?
Again, the more topic-specific and organized your course material, the more likely that people on your list will be to sign up. Why? Simple, because they will be able to see themselves in your problem solution scenario.
You can also bundle together a few different elements of the course and then offer a discount.
Perceived value will go a long way when it comes to clients and the types of programs that they’re likely to sign up for.
How to create a multifaceted course?
First, sign up for a course software such as Teachable. This is one of the best and easiest tools to use for your online coaching business.
Utilize their free trial to sell your first course to 10 eager buyers. If you find the included tools easy to use, you can customize future courses around specific themes.
Use the template files that you have created with your first course, to make something new while taking a production shortcut. This is where you’ll start to gain momentum with your coaching programs.
What types of course material can you offer with a software like Teachable?
First, let’s look at this from the customer perspective.
When students log in and navigate to their member area, they will see an overview of what’s included with the course that they paid for.
Then they’ll be able to click on individual files to download and read or listen as a means of learning.
So your Teachable coaching course might include an ebook in PDF format to help give students an overview of the information.
Then there might be a video tutorial, or several of them, that walks through the steps needed to learn a specific skill or trade.
Next, you might offer MS Word documents that they can access to help them work through assignments.
Student group coaching and workshop assignments typically include journaling, questionnaires to get clear on goals, actual goal setting, and checklists to be sure they’ve covered all the necessary steps.
Creating a course that your clients automatically download via email sounds very overwhelming if you’ve never done it before. But one key feature that you may be missing is that there is a ton of done-for-you content out there which you can turn into a customized course and present to your audience.
The size of the ebook or course or resource that you create for clients to use totally depends on how many articles you may wish to purchase and or edit to include in your course.
It’s all about the upsell
One possibility is to offer a freebie that whets their appetite and gets them to sign up for your list. You can then rig up an upsell to a paid course that your readers are likely to find useful and relevant.
One example of this could be Letting Go of Stress to Build a Life that Matches Your Priorities and Goals.
Stress is a common factor in many people’s lives today… but they may not have taken the time to analyze why their life has become stressful and what changes they can make in the name of slowing down and finding joy in living again.
Your Stress Management Course can include…
- An overview of stress and how it affects people
- Impact of stress on physical and mental health
- Identifying unique stressors in your life
- Coming up with solutions to feel less stressed on any given day
- Removing those commitments in your life that proves stressful rather than enjoyable and may not be in support of your goals
Speak to a variety of learning formats
Again, there are many formats that you can set up this stress workshop. The more unique learning platforms you offer, the more customers you’re likely to reach.
So if you come up with an ebook and then you version the ebook text to work as a video script, you are now appealing to two types of learners. One is the reader and one is an auditory learner.
Any hands-on exercises that you create will help your clients or customers to customize the course material to work in their own lives.
Pick up done-for-you coaching content to make courses in a fraction of the time and for a fraction of the cost.
Need content to develop lead magnets to attract new subscribers?
In search of articles to create exciting themed events that go easy on the pocketbooks of your customers yet attract lots of sign ups and sales?
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Launch a freebie to gauge interest
Try out a lower priced coaching package from Coach Glue on your audience and see what they go for. Remember, you can edit this content anyway you like and definitely add your brand.
You can even offer the item for free as a way to get more people signing up for your list which you can upsell your more comprehensive products to at a later time.
Prepare to launch your first digital coaching product!
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I am Dina, I write web coaching content, and my website is Wordfeeder.com which is where you currently are reading from.
If you already are a Wordfeeder free member, I will be in touch by email for the full 12 days, in order for you to snag the best deals on the best coaching content.
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