Here’s a super quick reminder that if you’re a business coach (or any type of coach for that matter), you really want to segment your audience. Maybe you know of Banana Republic, Gap, and Old Navy. These are the SAME corporation, split off into 3 different stores, with 3 types of merchandise and 3 different pricing strategies.
Let’s take a look at the potential living in your coaching business. You can divide up your brand and website publishing to meet the needs of EACH of these. Or, you can launch 4 different websites, each with its own personality and brand to match the buyer listed.
Audience 1: your coaching clients – top rung, willing to invest in hourly coaching and high end packages from you.
Audience 2: your group class and workshop attendees. They won’t spring for coaching hours, but they bite for group learning!
Audience 3: ebook and course buyers – they’re a skoche more frugal, appreciating the hands-off coaching approach and willing to invest in ebooks and courses to learn new things from you.
Audience 4: resellers of your products. Don’t leave affiliate relationships out in the cold! You might know someone in the industry who NEVER buys… I mean never! But this person could be a huge income generator and partner with you because they’re connected to other people who want what you sell. Sometimes people who do NOT buy from us make amazing affiliates!
That was a really short one, but I got inspired by some fellow PLR sellers. I’ll post more about what they’re up to with their smart audience division strategy, in a new post!
Dina at Wordfeeder PLR