How to Grow a Profitable Online Business by Publishing Articles

Have you been told that posting lots and lots of content on your blog and social media is the way to create a profitable business online? Many other factors determine whether or not your web based business will be a success.

One thing that is true, is that you are much more likely to get known and respected in your field, and start making sales, if you focus on content marketing. BUT that's not the whole story. The whole story is that there's a "part B" to your content marketing.

First you post the content, in a particular niche, or purposed to help people learn about and solve a particular problem.

Then after people find and read the content, you must route them somewhere. Such as...

• to sign up for your list (so that you can engage with, and pitch to them later)
• to click on a sales page that persuades them to purchase a product
• to email you asking for a quote...
• or something else.

So now you're probably wondering how to automate sales on a website. How do you turn a blog or website into a hands-off income generator?

Your blog can only begin to rake in higher volumes of income if you set it up to receive multiple streams of income.

And just like an actual, in-the-flesh business, a good, income-producing blog needs the tools, systems and people that allow you to "set it and forget it."

The tools are things like blog platforms, web hosting, list management tools, membership sites and other software that make your blog functional for the people who visit.

The systems refer to the actual functioning of said tools, as well as the systems that you use to run specific aspects of your online business. For example, setting up email autoresponders - this is a type of system.

The people, as you might expect, are the live support needed to manage those tools and systems. This might include you, a virtual assistant, a writer, affiliates of your products and services if you set that up... and of course, all of the technical professionals working behind the scenes to ensure the functionality of your chosen tools and systems.

That said, there must be a purpose to having all of this highly detailed functionality in place for your online blogging business.

The purpose of your blog is to sell stuff!

In short, here's what you can sell on your blog to turn it into an actual money maker:

Information products such as article content, eBooks, podcasts, video tutorials, high quality images, special reports, product reviews, recipes, social media posts

Services, such as coaching, virtual assistance, design, writing, tax preparation, and many others

Coaching and consulting packages which contain both services and information products

Hard goods that are niche specific, such as books, garden tools, pet supplies, etc.

In-person classes and paid events

Online classes, such as webinars, video courses, email courses

You can also promote other people as an affiliate. This is a highly effective way to compound your income. It means that when you advertise or recommend other people's hard goods, info products, and coaching packages, you earn a kickback each time someone buys via your link.

All of this said, there must be a thing that drives people to your site and prompts them to use what you've set up, in order to buy whatever you're selling.

That thing, of course is information - set up into an article format that you publish on your blog!

So yes - we're back to the root of it all: articles.

• Articles are what you will publish to get your blog or website indexed by search engines for particular terms and phrases.
• Articles are what your human readers will click on and read, then decide they like what you have to say, and sign up for your list.
• Articles are what you'll use to help people get to know, like, and respect you and what you do.
• Articles are what you'll use to create an informational opt-in gift that people will want to download from your website.
• Articles will form the guts of your information product such as ebooks, workbooks, courses, whitepapers, reports, tutorials and paid coaching packages.
• Articles are what you'll share each time you send out an email newsletter.
• Articles will go into your email autoresponder challenges that you share or set up as a paid product.
• Articles will be the basis for your next class, workshop, journaling challenge or webinar that you host.

Do you want to learn more about how to write and publish articles that help you make money with a website?

Then sign up for our FREE PLR Pack that teaches "How to Grow a Profitable Online Business by Publishing Articles."