Move Past Writer's Block With the "Coach's Bio Writing Helper" from Wordfeeder
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Are you stuck on writing your coaching bio?
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Can't seem to sum things up in just a few paragraphs?
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Having a hard time focusing on the content creation that you know you need to attract new readers and keep business rolling in?
Competition's fierce for coaches. No matter if you're a business coach, health coach, productivity coach or life coach... you want to stand out from the herd and be remembered, right?
A killer coaching bio (often seen on your About page, or on social media profiles) helps you keep new business flowing in!
A Good Coaching Bio Should...
- Paint you in the most positive and professional light possible
- Be succinct
- Share certifications and relevant pieces of your career history
- Tell your story - how you arrived at this right place in your profession
- Show how you add value for your clients
- Act as a matchmaker between you and your ideal client
- Convey aptitude within your specific niche (life coaching, health coaching, creativity coaching, whatever it may be).
Once you've completed writing your own Coaching Bio, you'll finally be able to put it to work for your business!
You can publish your coaching bio, or a short version of it, in the following places:
- The About page of your website
- Your Facebook business profile
- Your Facebook discussion group
- Your LinkedIn profile
- Any niche-specific member groups
- The profile area of any other sites where you contribute advice & tips
- Your printed brochure if you plan to use one
- Any place else you can think of!
To help you develop a coaching bio that's short enough to be web-friendly but long enough to be effective, I've broken down the project into manageable parts.
Part 1: A compelling lead-in
Part 2: "Your story" - *especially critical to this industry
Part 3: How you're different, who you help, and how
Part 4: Your career highlights and credentials
Part 5: A few personal details
Part 6: Call to action and contact information
Next, I comprised a series of questions. These are the same questions I use when working with my copywriting clients - but I'm giving them to you here for a bargain price point!
Why do I Need a Series of Questions to Help me Write My Coaching Bio?
I'm so glad you asked. :)
Your responses to the questions will help you face and conquer the daunting task of composing your coaching bio.
They will wrestle you free from the stuck place you're in, so you can move on to creating lively and compelling bio copy that helps you captivate your audience and forge a trust-based relationship with them.
These questions will bring you clarity on who you are, how you managed to be here, and what your true purpose is in helping clients.